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EP 207: What’s Working In Tracking Your Business Finances With Kaitlyn Louvier From Bench

EP 207: What’s Working In Tracking Your Business Finances With Kaitlyn Louvier From Bench

May 16, 2019

My business had been making well over $100,000 per year before I finally hired a great bookkeeper who could help me understand what was really going on with our finances.

There is absolutely no shame in not having your bookkeeping and financial reporting figured out right now. But today the day you need to start moving in the right direction if you want to experience more clarity and growth for your business.

Today, we’re continuing our “what’s working” series. This series features consultants, service providers, and software companies that help make small businesses work. They offer a bird’s eye view across industries and business models to help us parse the trends and systems that are actually working for lots of businesses.

EP 205: What’s Working In Traffic & Analytics With Rita Barry

EP 205: What’s Working In Traffic & Analytics With Rita Barry

May 9, 2019

The Nitty-Gritty: Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website trafficThe mistakes small business owners make that prevent them from taking advantage of the information they haveThe first step Rita takes with...

EP 204: Creating Value After Going Viral With Jennifer Johansson

EP 204: Creating Value After Going Viral With Jennifer Johansson

May 7, 2019

My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in college, going on to teach high school art and art history for 15 years. About 9 years ago, she was able scale back her teaching to focus more on her art.

In an effort to spool up her art business, Jen started sharing her work on Pinterest. And one day, she noticed a particular pin was sending an outsize amount of traffic to her website. Not only that, it was generating comments and emails from interested people.

But they weren’t so much interested in buying her artwork as they were in learning how to create the art they saw on Pinterest.

Jennifer spotted the opportunity—which was distinctly different than Brigitte’s!—and started to take action.

In this conversation, Jennifer and I talk about the pin that went viral, the decision to build an online course about her unique style of art, and the nitty-gritty of how she created the course. We also chat about how her business has evolved as a result of pursuing this line of business.

EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

Apr 16, 2019

Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.

Racheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it’s big!

EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

Apr 9, 2019

My guest today is Val Geisler. Val is an email marketing specialist and the founder of Fix My Churn.

Today, Val is wrapping up a 12-week email marketing program that netted her about $90,000.

But just 6 months ago, this kind of result would have been hard to believe.

A small offer—a 2-hour workshop on the research behind successful email marketing—changed everything.

I talk with Val about how she came up with the seed of her big idea, how she sold the workshop that started it all, and how she developed the 12-week program once she knew it would be a success. We also discuss the mindset behind starting small and why it was key to her accomplishment.

EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie

EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie

Apr 2, 2019

In this episode, you’ll learn how Bonnie Gillespie, the author of Self-Management For Actors, planted a seed before she even started her business. Her bridge job as a show business industry columnist blossomed into an empire that is still rooted in the words she wrote over 20 years ago.

Email by email, article by article, blog post by blog post, book by book, even tweet by tweet, she’s strategically pieced together her body of work.

Bonnie and I talk about how she realized her first book was waiting to be born, the way she used an automated Twitter account to develop a new product, how she stays in dialogue with her audience to fuel the content she publishes, and why she doesn’t buy into guru culture.

EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte

EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte

Mar 26, 2019

Janeris Marte had been a photographer for 18 years with limited success. She was a self-described jack of all trades.

She could specialize in photography for adoptive families.

Instead of creating portraits of anyone who popped into her inbox, she could focus on connecting with a community of people she knew well with a service that could transform their families.

In this interview, you’ll hear how Janeris decided to focus on adoptive families, how she connects with new clients, and the specialized packages she’s able to offer because of her niche.

What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.

Whether you love the podcast, the articles, or the Instagram content, we’d love your support.Â