Humane Business Archives

EP 162: Owning A Business Instead Of A Job With The Freedom Plan Author Natalie Sisson

Nov 20, 2018

Natalie Sisson spent the better part of six years working remotely and traveling around the world. And while many of you likely know her as the Suitcase Entrepreneur, she’s set her bags down to make a home in her native New Zealand (puppy and partner included!). Although life’s changed quite a bit for her from her working-and-traveling-the-world-days, Natalie’s still teaching business owners how to create a more sustainable and profitable business using smart systems. Her latest feat? Launching the brand new book, The Freedom Plan. Through it’s pages, Natalie teaches entrepreneurs how to reclaim their time, streamline their business, and be more profitable while living your ideal lifestyle and feeling on purpose.

EP 161: Gratitude Is The Whole Customer Experience

Nov 15, 2018

It’s important to show your customers that you care. But saying “thanks” can be more than a note or gift. We asked 5 small business owners what works when it comes to showing gratitude and elevating your customer experience.

EP 160: Finding New Customers Without Marketing Your Life Away with Lagom Body Co Founder Kristen Runvik

Nov 13, 2018

More than 44 million Americans have a side hustle to earn extra money for living expenses, savings, and investments. But having a side hustle doesn’t necessarily mean you have a plan for quitting your job and going full-time with your business. In this week’s episode of What Works, Lagom Body Co founder Kristen Runvik shares with us how she divides her time between life, job, and business, how she finds new customers without spending all of her time marketing, why she has a love/hate relationship with Instagram, and more.

EP 159: What’s Working In Email Marketing With ConvertKit’s Isa Adney

Nov 8, 2018

Despite the annual warnings that email marketing is losing its effectiveness, email continues to be a top sales driver across industries and business models. Of course, that doesn’t mean everyone uses email to drive sales the same way they did 5 years ago or that they’re using the same strategy as the business next door. How are the leading businesses using email marketing in the current environment? Isa Adney, ConvertKit’s resident educator & webinar host, has her finger on the pulse of email marketing today and shares a variety of examples of how business owners are using email marketing to their advantage—without letting consume your every waking hour.

EP 156: Teaching Live Courses For Maximum Results with Yes and Yes’s Sarah Von Bargen

Oct 23, 2018

Sarah Von Bargen writes and teaches about “the space where money and happiness meet.” In this episode of What Works, Sarah walks us through her decision-making process to transform one of her popular eBooks into an online course and everything else that goes into promoting and running it.

EP 153: More Leading, Less Managing with Wanderwell Founder Kate Strathmann

Oct 9, 2018

Kate Strathmann’s company Wanderwell Consulting pays homage to Aloha Wanderwell, the first woman to travel around the world by car during the 1920s — and a woman who continued traversing the planet for the rest of her life. That same adventurous, quirky, and unconventional spirit threads through everything at Wanderwell, from how Kate hires and leads to how she works with clients in a “pretty off-beat, feelings-oriented, and very non-traditional kind of way,” she says.

EP 152: Reinventing Your Product–Twice–with Freshbooks Co-Founder Mike McDerment

Oct 2, 2018

Mike McDerment, FreshBook’s cofounder and CEO, joins the podcast today to talk about how he structured his design agency to create more time to work on FreshBooks, why they used a secret company to test new features before launching them to the FreshBooks customers, and how important strong values are to create a strong company culture.

EP 151: Doing More With Less With SystemsRock Founder Natasha Vorompiova

Sep 25, 2018

Natasha Vorompiova wants to help you amplify your impact through systems. That might look like organizing and optimizing your inbox or clarifying how your business operates. But Natasha isn’t just passionate about systems: she’s always looking for ways to optimize her own life and limitations to show up with more clarity in business. In this episode, she shares just how she does that through affirmations, paring down to just one-on-one clients, and much more.

EP 150: Juggling A Jeweler’s Business Model with Designer Christy Natsumi

Sep 18, 2018

The jewelry trade isn’t always known for its sustainability — especially when it comes to sourcing diamonds. Today, that’s changing because jewelry designers like Christy Natsumi are making conscious choices to source diamonds and gemstones from vendors with honest supply chains.

EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Têra Kaia Co-Founder Bridget Kilgallon

Aug 14, 2018

On today’s episode of What Works, Bridget Kilgallon, cofounder of Arêt Basewear, a collection of minimal basewear for the outdoorswoman, openly shares her journey bringing a physical product to market. From hand-sewing and testing the first top to partnering with a local manufacturer to marketing the brand, Bridget walks us through her thoughtful approach to product design, branding, and customer satisfaction.

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