Facebook ad costs are rising fast. So what’s a small business owner to do? Amanda Bond, The Ad Strategist, explains what’s happening and why–plus a framework for using ads when your business is ready.
EP 174: Creating Real Value On Social Media With Creative Genius Law Founder, Patrice Perkins
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EP 173: Investing In Physical Products With Inkwell Press Founder Tonya Dalton
The small business landscape is constantly evolving. At What Works, we’ve noticed 5 key trends start to take on a life of their own–and we predict they’ll play a huge part in shaping 2019 for small business owners. Up next: Investing in physical products.
EP 172: Reapproaching High-Touch Services With Perfect Planning Events Founder, Tara Melvin
The small business landscape is constantly evolving. At What Works, we’ve noticed 5 key trends start to take on a life of their own–and we predict they’ll play a huge part in shaping 2019 for small business owners. Up next: reapproaching high-touch services.
EP 171: Focusing On Real Relationships With The Jordan Harbinger Show Host Jordan Harbinger
The small business landscape is constantly evolving. At What Works, we’ve noticed 5 key trends start to take on a life of their own–and we predict they’ll play a huge part in shaping 2019 for small business owners. Up next: focusing on real relationships.
EP 170: 5 Trends Shaping Small Business In 2019: Prioritizing Sustainability With The When I Grow Up Coach Michelle Ward
The small business landscape is constantly evolving. At What Works, we’ve noticed 5 key trends start to take on a life of their own–and we predict they’ll play a huge part in shaping 2019 for small business owners. First: prioritizing sustainability.
EP 167: Focusing On Bigger, Longer, and Local With Scoop Studios Founder Maggie Patterson
Maggie Patterson, Principal of Scout Studios, recently made a huge pivot in her company. For the first year or so of business, Maggie worked primarily with online business owners. But when she saw that business wasn’t growing and finding leads became increasingly harder, Maggie knew it was time for a shift.
EP 166: What’s Working In Live Video Broadcasting With Crowdcast Founder & CEO Sai Hossain
Must See TV might be all but a thing of the past but there is still one place where appointment television is alive and kicking: live video broadcasting. Today, you can get up close and personal with your favorite brands, celebrities, influencers, and entertainers streaming places like Instagram Live, Facebook Live, and YouTube Live. Plus, you can hang out with a community of fans, ask questions, and suggest topics while you watch.
Small business owners and emerging creators are using it for big business results. Sai Hossain, founder and CEO of Crowdcast, is leading the charge. He’s taking live video broadcast beyond the webinar to build audiences, nurture relationships, and drive revenue.
EP 165: Tracking Goals While Managing The Day To Day With Serial Entrepreneur Jessica Fialkovich
Jessica Fialkovich knows what it takes to start and grow a successful small business. And, she knows how to buy and sell them. Today, Jessica’s the President and Co-Founder of Transworld Business Advisors—Rocky Mountain and she strategically leads and supports her team.
In this episode, Jessica outlines exactly how she and her team set the yearly company goals. She also describes goal setting is a personal process — and how she works with each team member to create goals that work to motivate and inspire them.
EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye
Dana Kaye does things differently. She won’t give you the same run-of-the-mill advice that other publicists will… and that not only helps her company grow, it also helps her clients reach new heights. In this episode of What Works, Dana describes how partnerships lead to smart and intentional growth. She also discusses how important networking and expressing gratitude is for small (and big) business.
What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.
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