Partner with What Works
Put your brand in front of a curious audience of small business owners, independent workers, and creatives living the future of work now.
About What Works
We are making the future of work the present.
We help entrepreneurs, indie workers, and creatives navigate the 21st-century economy without losing their humanity.
We use written and audio storytelling to explore questions about more sustainable, more humane, and more culturally-aware work. We drew on philosophy, economics, sociology, anthropology, media theory, and history to provide context for the challenges we face in late-stage capitalism.
Who are What Works readers, listeners, and followers?
Leaders & Change-Makers
The What Works audience is highly educated, curious about social issues, and influential in their own networks. Some lead teams, many lead audiences, and still others are making change one-on-one. They’re founders, independent workers, and creatives of all types.
In The Market
What Works listeners and readers are always in the market for new ways to grow their businesses or increase their influence. They’re interested in products that help them live rich lives at work and beyond. They value doing business with companies that are driven by more than profit.
Values-Driven
What Works helps listeners and readers find new ways to express their values through how they work and what they create. They align themselves with brands that do the same, especially on issues like climate justice, gender, pay equity, social justice, and labor.
What Works readers, listeners, and followers are:
- Majority female
- College-educated
- Experienced business owners or independent workers
- Between 35-54 years old
- Most live in the United States, with significant followings in Canada, the UK, and Australia
A Deep Niche with a Wide Reach
What Works Podcast
“This is one of the most well-researched and thought-provoking entrepreneurship podcasts I’ve ever listened to.”
— Bev, 5-Star Review
Weekly Downloads: 7,000
New Episode Listens: 1,800 (30 days)
Total Episodes: 400+
What Works Weekly
The newsletter for humans navigating the 21st-century economy. Essays, articles, and guest columns on the intersection of work, culture, and personal growth. Plus, curated picks from around the web!
Subscribers: 6,100+
Open Rate: 40+%
Social Media Content
What Works is known for thoughtful and informative social media content across Instagram, LinkedIn, and Twitter.
Instagram Followers: 12,000+
Twitter Followers: 16,100+
LinkedIn Followers: 2700+
Average Weekly Impressions Across Channels
Multiple Placements to Increase Brand Awareness
With your brand visible across multiple channels, more people will see your ad more times each week.
What Works Newsletter
Your logo (or other approved image) is featured under the header image of the email with a blurb about your company, product, or service. There’s one link for the blurb and image.
(Click the image to enlarge.)
What Works Podcast
One 30-45 second ad before the main body of the episode (approximately 4-6 minutes from the start). One 15-second post-roll ad placed before the credits.
Posts display your Instagram handle or company name in the graphic(s) and are tagged as branded content. This placement can be swapped for LinkedIn placement depending on your brand strategy.
How Your Sponsorship Dollars Are Used
Your sponsorship dollars allow us to work on free, public content full-time. Your brand investment supports extensive research and impeccable production across our channels.Â
We also use sponsor dollars to invest in reaching new readers, listeners, and followers—which means that your ad is seen by more people every week.
Starting in Q2 2023, your sponsorship dollars will also support a fund to pay freelance contributers so that we can diversify the perspectives shared on What Works.
Partner Package
Best Visibility- 30-45-second ad in first 10 minutes of each podcast episode
- 15-second post-roll ad in each podcast episode
- Logo & blurb in first 25% of each newsletter
- Brand name or handle on each Instagram post
- Logo above the fold on the homepage and in article sidebar
- Logo & blurb on “What Works Recommends” website page
- Exclusive: 1 Partner Package available each month with approximately 18 insertions
Supporter Package
Lower Investment- 30-second mid-roll ad in each podcast episode
- 15-second post-roll ad in each podcast episode
- Highlighted text link after main body of each newsletter
- Logo & blurb on “What Works Recommends” website page
- 2 Support Packages available each month with approximately 9 insertions