The Latest
The Economic Functions of Busyness: From Convenience to Debt
I'm not a very busy person. I don't mean that as a weird flex. Nor do I say it as a way to eschew the elevated status of Very Busy Person. There simply aren't a lot of varying demands on my time. There is plenty that I want to do—books I want to read, ideas I want to...
Busyness Decoded: How to Limit What You Say “Yes” To
If you feel overcommitted or overwhelmed regularly, you’re not alone. In a 2022 survey, Gallup asked Americans to gauge their stress levels. Nearly half of the adults polled responded that they felt stressed daily. In a Pew survey in 2018, 60% of U.S. adults deal with...
Laid Off: What’s the future of social media?
When Elon Musk’s purchase of Twitter finally became officially, he immediately fired the CEO and other top executives. That much is perfectly normal when a new owner takes over. But on Friday, half of Twitter’s workforce opened their personal inboxes to learn their...
Think Differently about Work, Culture, and the Economy
It’s easy to lose your way in the 21st-century economy. The world of work and business is changing so rapidly that you might be focusing more on how to keep up than how to live a meaningful life. What Works is a podcast for entrepreneurs, independent workers, and employees who don’t want to lose themselves to the whims of late-stage capitalism. Tara offers a distinctly interdisciplinary approach to the discourse around business, work, and personal growth.
A Radical New Approach to Goal-Setting
What Works: A Comprehensive Framework to Change the Way We Approach Goal-Setting
“Nuanced, rigorous exploration. What Works is a thought-provoking antidote to the overhyped productivity narratives keeping us stuck in shame and validation spirals. This book, and Tara’s oeuvre more broadly, serves as a brilliant guide for emphasizing presence and process over rigid metrics and external markers of success. A rich, hearty meal for the mind, I was only sad to put this book down when it ended.”
— Jenny Blake, podcaster and author of Free Time, Pivot, and Life After College
Humane Business
Refund Policies: What’s Fair and What’s Not For Online Businesses
“If you don’t see results, you didn’t want it bad enough.” That’s become the prevailing narrative of the online business refund policy. Of course, it’s nearly impossible to guarantee results. And there are reasons to remind customers and clients that, no matter what...
Why Cultivating Inclusive Audience Awareness Is Essential
When was the last time you felt like an outsider in a group? For all I know, it could have been today. Or maybe it was last week. Or last month. Being an outsider doesn’t have to be a bad experience. Sometimes, it can be quite fun! But other times, you start to get...
What Really Works: Demystifying Causation, Correlation, and Contribution
How do you really know what’s working for your small business? Over the last 12 years, I’ve heard all sorts of “this is what works for me” stories. Heck, I’ve told a whole bunch of them myself. Some of them are true. And some of them? Well, we'd like them to be true....
Future of Work
Personal Branding and The Crafting of Self
I remember the first time I had my picture taken professionally. The photographer belonged to an artists’ workspace in an old goggle factory. The top floor was an event space—just a big empty loft with the original flooring, exposed brick walls, and giant windows. I...
Work Doesn’t Have to Make Money to be Valuable
On a typical evening, you’ll find my husband, Sean, and I on the sofa. We eat dinner and crack up watching the latest Good Mythical Morning episode. After, we move on to whatever television show we’re binging–currently The 100. I work on a crossword puzzle or...
Always On: The Hidden Labor We Do Every Day
On April 11, 2022, over 15,000 Etsy sellers put their shops on vacation mode and went on strike. They spoke out against Etsy’s latest fee increase. They also protested a mandatory marketing program that costs additional fees and the Star Seller program, which tried to...
Culture & Economy
The Body at Work: Why Self-Control is the #1 Rule of the 21st-Century Economy
The first time I recognized that my body should be controlled was when I was eleven or twelve years old. Thanks to some particularly nasty asthma medication, my body was already well on the “after” side of puberty by that point. A large three-way mirror, inviting...
What Does Power Sound Like?
In fourth grade, I auditioned for my elementary school chorus. I love to sing—but it’s not, let’s say, one of my more celebrated talents. So I’m standing next to an upright piano in our school auditorium-slash-gym-slash-cafeteria and singing along to my music teacher...
How Influencers Change the Way We See Ourselves
How do influencers impact the way we see ourselves, our families, and… our shopping lists?
Mindset & Identity
Why It’s Time to Radically Rethink Goal-Setting
Nothing puts a spring in my step quite like setting my sights on a new target. I’m a goal-oriented overachiever from way back. And like many overachievers, I often end up overcommitted and burnt out. About five years ago, I hit a breaking point when it came to some of...
Why I Took A 4-Month Break From Business—And What I’m Doing Next
I've run iteration or another of the same business since 2009. The business model shifted, the team changed, and the focus evolved—but one iteration flowed right into the next. But by the end of 2021, I needed to break the cycle. I realized I had built...
Money Is A Shared Delusion: Why How We Think About Money Matters
“Time is money.” It’s a phrase you’ve heard before. And probably a phrase you’ve accepted as truth. And it’s certainly true that there are plenty of ways that time and money relate to each other. But a few months ago, I started to wonder: Is time really money? And if...
News & Recommendations
Listen: A Podcast About How Podcasts Make Big Money
The business of how podcasts make money is relatively opaque. Lots of podcasts never make a dime. Plenty support marketing efforts at small businesses and large corporations. Still others maintain complete editorial independence by utilizing crowdfunding. And that...