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What’s inside


How to decide what to focus on growing


What to ask yourself to identify the projects you need to plan for


How to apply your strategy to simple calculations for guiding your plan


How to plan your projects in a tactical-yet-flexible way

Adapt for Growth

It is not enough to know how you want to grow, choose a Strategic Priority, and do the math. Those things have to lead to a plan that then leads to concrete, productive action.

The question that I like to ask to figure that out is simply: How does my business need to adapt to accommodate the customers and buying habits that are key to reaching my target?

That’s one of the fundamental questions that all strategic planning and operational growth is based on.

Many business owners ask themselves “Why don’t I do what I say I’m going to do to grow my business?” The answer is simple: deep down, you know you haven’t really planned for growth. Spending more time on marketing or sales isn’t the same thing as building your business’s capacity for more customers, higher prices, or new offers. This workbook will walk you through how to do just that.

About Tara McMullin

Tara McMullin is a podcaster, writer, community builder, and business strategist. She’s the founder of What Works and the host of The What Works Podcast. For over 12 years, Tara has been helping small business owners build stronger business. She takes a collaborative, non-dogmatic, and inclusive approach to sharing what’s working for businesses from a wide range of industries and business models.

She’s also the co-founder of YellowHouse.Media, a full-service podcast production agency, where she helps small business owners create high-quality audio content that drives business results. She also leads the Standout Podcast Club community.

Tara’s work has been featured on Forbes, Fast Company, Inc, and Copyblogger, among many others. She’s a runner, yoga practitioner, weight lifter, hiker, wife, and mom.