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Refund Policies: What’s Fair and What’s Not For Online Businesses

Refund Policies: What’s Fair and What’s Not For Online Businesses

“If you don’t see results, you didn’t want it bad enough.” That’s become the prevailing narrative of the online business refund policy. Of course, it’s nearly impossible to guarantee results. And there are reasons to remind customers and clients that, no matter what...

Overdelivering Doesn’t Help Anyone (And Is Probably Causing Harm)

Overdelivering Doesn’t Help Anyone (And Is Probably Causing Harm)

Photo by Erda Estremera on Unsplash “Underpromise and overdeliver.” I'm sure you've heard that maxim before. But most of the time I spend money, I don't expect anyone to overdeliver. I expect to get what I paid for. That's really all I ever want. Sure, a little...

Why We Just Keep Squeezing More In

Why We Just Keep Squeezing More In

Photo by Ferenc Horvath on Unsplash Sometimes it feels like I just can't slow down. I rush all day while I work—and then I rush to fit in a walk, make dinner, fold the laundry, run to the store. My internal pace is frenetic—but so is my external pace. I'm speeding...

Emotional Labor, Entrepreneurship, and My Breakdown

Emotional Labor, Entrepreneurship, and My Breakdown

My mom was a seamstress while I was growing up. She started working at her sewing machine in the wee hours of the morning, paused to help my brother and me get ready for school, and then welcomed a steady stream of customers into the house for fittings and pickups....

Thinking Systems? Here’s What Every Small Business Owner Needs To Know

Thinking Systems? Here’s What Every Small Business Owner Needs To Know

“I need to create some systems for my business.” It’s one of the key needs we hear from small business owners. Recognizing that they have something that works on some level, they’re looking to make it work better. Systems seem to be the way to do it. But then a...

How Your Personal Priorities Shape The Way You Design Your Business

How Your Personal Priorities Shape The Way You Design Your Business

Our feeds are full of people trying to sell us goals. More money. Passive income. Working far fewer hours. Building a community. Working 1-to-many. Charging more. Writing a book. Building a team. These are all solid goals. But are they your goals? Marketers sell us...

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