Dana Kaye does things differently. She won’t give you the same run-of-the-mill advice that other publicists will… and that not only helps her company grow, it also helps her clients reach new heights. In this episode of What Works, Dana describes how partnerships lead to smart and intentional growth. She also discusses how important networking and expressing gratitude is for small (and big) business.
Natalie Sisson spent the better part of six years working remotely and traveling around the world. And while many of you likely know her as the Suitcase Entrepreneur, she’s set her bags down to make a home in her native New Zealand (puppy and partner included!). Although life’s changed quite a bit for her from her working-and-traveling-the-world-days, Natalie’s still teaching business owners how to create a more sustainable and profitable business using smart systems. Her latest feat? Launching the brand new book, The Freedom Plan. Through it’s pages, Natalie teaches entrepreneurs how to reclaim their time, streamline their business, and be more profitable while living your ideal lifestyle and feeling on purpose.
It’s important to show your customers that you care. But saying “thanks” can be more than a note or gift. We asked 5 small business owners what works when it comes to showing gratitude and elevating your customer experience.
More than 44 million Americans have a side hustle to earn extra money for living expenses, savings, and investments. But having a side hustle doesn’t necessarily mean you have a plan for quitting your job and going full-time with your business. In this week’s episode of What Works, Lagom Body Co founder Kristen Runvik shares with us how she divides her time between life, job, and business, how she finds new customers without spending all of her time marketing, why she has a love/hate relationship with Instagram, and more.
Despite the annual warnings that email marketing is losing its effectiveness, email continues to be a top sales driver across industries and business models. Of course, that doesn’t mean everyone uses email to drive sales the same way they did 5 years ago or that they’re using the same strategy as the business next door. How are the leading businesses using email marketing in the current environment? Isa Adney, ConvertKit’s resident educator & webinar host, has her finger on the pulse of email marketing today and shares a variety of examples of how business owners are using email marketing to their advantage—without letting consume your every waking hour.
Jason Van Orden founded Internet Business Mastery ten years ago — and over the last decade, he successfully grew it into a well-known resource for starting an online business. Yet, as the business boomed, Jason started to feel more and more discontent with his work, especially during the last couple years. Through scaling the business and automating it, Jason lost connection with his creativity and passion.
When Elena Rue was pregnant with her first child, she didn’t meet with leads in person once she started showing. “I didn’t want them to assume that’s going to change StoryMine,” she says. Which, of course, it didn’t. Instead, it altered her perspective on running a creative business as a parent — for the better.
Sarah Von Bargen writes and teaches about “the space where money and happiness meet.” In this episode of What Works, Sarah walks us through her decision-making process to transform one of her popular eBooks into an online course and everything else that goes into promoting and running it.
Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run a small business, we thought it was high time to talk about the fears we all face on a daily basis. We spoke to 11 small business owners and several themes emerged. These themes were echoed in the conversations we’ve been having about fear all month long at CoCommercial.
When you find what works in your business, you want more of that. But what happens when you reach success and realize that you want something else? Today’s guest, Jadah Sellner, can tell you more about that. She’s the former cofounder of Simple Green Smoothies, the wildly successful online resource for recipes and cleanses.
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