In This Episode The single most important lesson Tara McMullin learned about money in the last 5 yearsHow that lesson rippled through her business and personal development as a leaderWhy this lesson also led with taking stock of how much her sense of credibility was...
Small Business Masterclass is our new sister podcast where I’m sharing & curating sessions designed to help you navigate a changing economy. We’re covering topics like hosting virtual events, producing a standout podcast, responding quickly with new offers, productizing your services, and building financial resilience. Check it out wherever you listen to What Works!
What impact with the global coronavirus pandemic have on small business owners? Some are already feeling the crunch. Others are planning for the long-term fallout. Tara McMullin talks with financial behaviorist Jacquette Timmons, event organizer Lauren Caselli, and lawyer Autumn Witt Boyd about how they’re experiencing the impact of COVID-19.
Tommy Griffith is the founder of ClickMinded, a comprehensive digital marketing training company that started as a simple, in-person SEO workshop.
Tommy and I chat about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the way of his execution.
Abby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and discovering the real value of what she was offering.
As you listen to these stories, consider the emotional or mindset transformation that had to happen alongside each new decision made based on something as seemingly objective as numbers. Put yourself in these small business owners’ shoes and think about what it took to start operating in a new way, regardless of the evidence.
My business had been making well over $100,000 per year before I finally hired a great bookkeeper who could help me understand what was really going on with our finances.
There is absolutely no shame in not having your bookkeeping and financial reporting figured out right now. But today the day you need to start moving in the right direction if you want to experience more clarity and growth for your business.
Today, we’re continuing our “what’s working” series. This series features consultants, service providers, and software companies that help make small businesses work. They offer a bird’s eye view across industries and business models to help us parse the trends and systems that are actually working for lots of businesses.
Madison and I chat about how she ended up with 2 businesses in the first place, how she knew something needed to change, and how her workdays have changed now that she’s reprioritized her businesses. We also discuss how she’s becoming aware of her identity as a busy person—and the challenges that creates.
When I signed off on my taxes last month, it was the...
The Nitty-Gritty: How Brittany Berger came up with the idea for the Work Brighter newsletterHow Work Brighter evolved as she continued to work her day job—and then as she struck out on her ownWhat her current vision for Work Brighter is and how it informs her growth...
Go behind the scenes to find out what’s really working to run & grow a small business today.
Host of What Works
Tara is a podcaster, small business community leader, and speaker. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.