It’s possible to design a product people are clamoring to buy AND for that product to serve a much, much bigger mission. Learn how Fear Her Fight Athletics founder Maria Rodriguez combines smart product development & activism.
Branding
EP 181: How Tara McMullin’s Brand Has Evolved Over The Last 10 Years
Tara’s business has changed a lot over the last 10 years. Find out more about the journey–and why CoCommercial is now The What Works Network.
EP 172: Reapproaching High-Touch Services With Perfect Planning Events Founder, Tara Melvin
The small business landscape is constantly evolving. At What Works, we’ve noticed 5 key trends start to take on a life of their own–and we predict they’ll play a huge part in shaping 2019 for small business owners. Up next: reapproaching high-touch services.
EP 170: 5 Trends Shaping Small Business In 2019: Prioritizing Sustainability With The When I Grow Up Coach Michelle Ward
The small business landscape is constantly evolving. At What Works, we’ve noticed 5 key trends start to take on a life of their own–and we predict they’ll play a huge part in shaping 2019 for small business owners. First: prioritizing sustainability.
EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Têra Kaia Co-Founder Bridget Kilgallon
On today’s episode of What Works, Bridget Kilgallon, cofounder of Arêt Basewear, a collection of minimal basewear for the outdoorswoman, openly shares her journey bringing a physical product to market. From hand-sewing and testing the first top to partnering with a local manufacturer to marketing the brand, Bridget walks us through her thoughtful approach to product design, branding, and customer satisfaction.
EP 133: Building A Business In The Feminine Economy With Sister Founder & Director Jennifer Armbrust
Do you think there’s a better way to approach your work than just hustling hard? Jennifer Armbrust, founder of Sister and Feminist Business School, would argue there’s a more feminine way to build and grow your business.
EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro
Ali Shapiro, MSOD, certified holistic health counselor, and founder of Truce with Food® talks about her recent rebranding and repositioning of her business–including the customer research she did, how she navigated the political implications, and why her body of work has expanded.
What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.
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