On today’s episode of What Works, Bridget Kilgallon, cofounder of Arêt Basewear, a collection of minimal basewear for the outdoorswoman, openly shares her journey bringing a physical product to market. From hand-sewing and testing the first top to partnering with a local manufacturer to marketing the brand, Bridget walks us through her thoughtful approach to product design, branding, and customer satisfaction.
![EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Têra Kaia Co-Founder Bridget Kilgallon](https://i0.wp.com/ihzgvq.infiniteuploads.cloud/2018/08/Bridget-Kilgallon-Header.jpg?resize=1080%2C630&ssl=1)