On today’s episode of What Works, Bridget Kilgallon, cofounder of Arêt Basewear, a collection of minimal basewear for the outdoorswoman, openly shares her journey bringing a physical product to market. From hand-sewing and testing the first top to partnering with a local manufacturer to marketing the brand, Bridget walks us through her thoughtful approach to product design, branding, and customer satisfaction.
After two decades in the fast fashion industry, Susan Correa decided to leave her career as the sole breadwinner of her family to pursue a more sustainable approach to fashion. Today, Susan is the founder of Art & Eden, a sustainable clothing line for kids that approaches fashion in a slower, more intentional pace and weaves in social equity projects into the foundation of the business model.
Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her business based on what works.
Carlos Saba, the co-founder of Happy Startup School, shares what worked for getting his new business off the ground, how he’s translated local events into global success, and how “engineered serendipity” plays a big role in the work they do.
Find out what works for Emily Thompson, founder of Indie Shopography, co-host of the Being Boss podcast, and co-author of Being Boss: Take Control Of Your Work + Live Life On Your Own Terms.
What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.
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