It’s important to show your customers that you care. But saying “thanks” can be more than a note or gift. We asked 5 small business owners what works when it comes to showing gratitude and elevating your customer experience.
Customers & Clients
EP 159: What’s Working In Email Marketing With ConvertKit’s Isa Adney
Despite the annual warnings that email marketing is losing its effectiveness, email continues to be a top sales driver across industries and business models. Of course, that doesn’t mean everyone uses email to drive sales the same way they did 5 years ago or that they’re using the same strategy as the business next door. How are the leading businesses using email marketing in the current environment? Isa Adney, ConvertKit’s resident educator & webinar host, has her finger on the pulse of email marketing today and shares a variety of examples of how business owners are using email marketing to their advantage—without letting consume your every waking hour.
EP 142: Growing Organically Through Unconventional Channels with CozyCal Co-Founders Chris Tan & Kat Lu
Kat Lu and Chris Tan never set out to build a SaaS company… but when a friend needed an easy way to schedule appointments online for her naturopathic practice, Chris decided to develop a minimalist calendar to automate the process for her.
EP 141: Making Clients Comfortable With Uncomfortable Subjects With Financial Behaviorist Jacquette Timmons
Financial behaviorist Jacquette Timmons helps people talk about uncomfortable things. One of the ways she does that is through The Comfort Circle™, an intimate gathering where she walks her guests through curated topics about money and life over a three-course meal.
EP 140: Paying Attention To The Red Flags With Don’t Panic Management Founder Jess Ostroff
This week’s guest is Jess Ostroff, founder and Director of Calm at Don’t Panic Management, a people-first virtual assistant agency founded in 2011. In addition to running the Don’t Panic team, she’s also a speaker and author of Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business.
EP 136: Playing Big With A Boutique Music Licensing Company with Catch The Moon Music Founder Cathy Heller
On this week’s episode, we talked with Cathy Heller, songwriter and President of Catch The Moon Music, a songwriting agency for T.V., ads, and film based out of Los Angeles. In our conversation, she shares where her love of music stems from, how she used closed doors as an opportunity to create her own path, and why she’s now offering courses for other songwriters.
EP 134: Realizing Your Idea Is So Much Bigger Than You Imagined With Startup Pregnant Founder Sarah K Peck
Sarah Peck is a writer and the host of Startup Pregnant, a weekly podcast where she explores and reimagines what parenting, entrepreneurship, work, and motherhood looks like. Listen to this episode of What Works to hear more about Sarah’s journey in launching Startup Pregnant, plus her vision for the podcast and her body of work.
EP 128: Melding Disparate Passions with Herbalist & Spaceship Builder Lisa Akers
Lisa Akers is both a spaceship builder and herbalist (really!) While this might sound like an unusual duo, Lisa demonstrates just how closely the two are related — and how she balances working as an engineer and working as an herbalist.
EP 126: Navigating The Process Of Rebranding & Repositioning with Truce With Food Creator Ali Shapiro
Ali Shapiro, MSOD, certified holistic health counselor, and founder of Truce with Food® talks about her recent rebranding and repositioning of her business–including the customer research she did, how she navigated the political implications, and why her body of work has expanded.
What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.
Whether you love the podcast, the articles, or the Instagram content, we’d love your support.