EP 317: Leveraging LinkedIn With The Pocket PhD Founder Emily Crookston

EP 317: Leveraging LinkedIn With The Pocket PhD Founder Emily Crookston

Obviously, we all got thrown for a loop last year when Covid hit. That wrench in the works played out different for every one and every business—but we all had to adapt in some way.

If you fought, fled, or froze, you’re not alone!

I think we all responded that way initially. I certainly did—big fighting energy over here!

What was amazing to watch though is little by little, the business owners I’m in community with started to ease up on that immediate reaction and started to find a more adaptive, proactive response.

I saw amazing things happen for people when they adapted—even if those things didn’t always lead to financial relief or more time to themselves.

One of those people is my guest today, the founder of The Pocket PhD, Emily Crookston.

Emily is a ghostwriter and editor who works with experts and thought leaders to help them bring their ideas to the masses.

As you’ll hear, Emily’s plan for 2020 was to grow her business through in-person speaking engagements. Her first gig was on March 8—and then… lock down.

But Emily adapted—taking the same strategy she was applying to speaking gigs and applied it to LinkedIn. She’s seen tremendous success on the platform over the last year and I wanted to talk with her about how she adapted her plan, decided on LinkedIn, and then figured out how to make the most of the platform by working her plan.

We talk about how she made the jump from posting spontaneously to planning her content & scheduling it. We talk about the video interview series she started. We talk about how she approaches the LinkedIn algorithm (hint: she doesn’t). And we talk about the results she’s seen for her business.

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A Bias For More

A Bias For More

The world of business—big business, small business, micro business—has a bias for more. More revenue equals a more valuable company. More users equal a more valuable platform. More followers equal more valuable content. And that bias for more has largely been...

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EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison

EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison

While there are many white women entrepreneurs who are on this journey with me, few have been so public about her learning, her missteps, and the action she’s taking in her business as Whole30’s Melissa Urban.

About a year ago, shortly after I finished my own life-changing Whole30, I noticed that Melissa announced she was searching for someone to lead diversity, equity, and inclusion efforts for her company. I kept my eye on those developments and always enjoyed seeing her update her audience on the hire and progress they were making.

So when we decided to do this month on leadership, I knew I wanted to talk with Melissa and the woman she hired to fill this role, Dr. Carrie Kholi-Murchison, now Whole30’s Director of People & Culture. I wanted to find out why and how Melissa has been leading so publicly on this front—and I also wanted to find out what Kholi was doing to lead this change internally in the organization.

This conversation has been several months in the making—even though we recorded it less than a week ago! And I am so excited to share it with you.

Alright, here’s what Melissa, Kholi, and I talked about in this conversation: how Melissa gradually woke up to the lack of diversity and inclusion in the Whole30 community, why she thought free equalled accessible and open to everyone, and the work she’s had to do to not immediately get defensive when someone points out something potentially harmful. Kholi shares how she pushed Melissa on whether Whole30 was just a wellness cult for while women, the challenges of doing DEI work with an internet business, and the specific projects they’ve launched to make the Whole30 a more inclusive community.

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

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