Abby and I talk about how she ended up working for so little and what she needed to do to raise her prices. We dive into all the feelings that came up around raising her prices and discovering the real value of what she was offering.
Culture & Economy
EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones
Andréa Jones has worked with hundreds of small businesses, startups, and podcasters since 2014 by helping them create social media strategies that save them time and amplify their message. She’s also the host of the Savvy Social Podcast, a weekly show for budding entrepreneurs and she’s the founder of Social Media for Podcasts, a social media agency for podcasters by podcasters.
But I didn’t ask Andrea on the show to talk about crushing it on social media.
Instead, Andrea and I talk about how she uses social media behind the scenes to develop relationships with people who can help her get in front of the right people. She explains step-by-step exactly what she does to find people to connect with, start a conversation, and follow up—plus, how she manages it all in Asana.
EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers
As you listen to these stories, consider the emotional or mindset transformation that had to happen alongside each new decision made based on something as seemingly objective as numbers. Put yourself in these small business owners’ shoes and think about what it took to start operating in a new way, regardless of the evidence.
EP 207: What’s Working In Tracking Your Business Finances With Kaitlyn Louvier From Bench
My business had been making well over $100,000 per year before I finally hired a great bookkeeper who could help me understand what was really going on with our finances.
There is absolutely no shame in not having your bookkeeping and financial reporting figured out right now. But today the day you need to start moving in the right direction if you want to experience more clarity and growth for your business.
Today, we’re continuing our “what’s working” series. This series features consultants, service providers, and software companies that help make small businesses work. They offer a bird’s eye view across industries and business models to help us parse the trends and systems that are actually working for lots of businesses.
EP 206: Choosing Between Two Businesses With Grace & Vine Founder Madison Wetherill
Madison and I chat about how she ended up with 2 businesses in the first place, how she knew something needed to change, and how her workdays have changed now that she’s reprioritized her businesses. We also discuss how she’s becoming aware of her identity as a busy person—and the challenges that creates.
EP 203: Running Your Business By The Numbers With Tara McMullin
[smart_track_player url="http://media.blubrry.com/profit_power_pursuit_a/content.blubrry.com/profit_power_pursuit_a/Running_Your_Business_By_The_Numbers.mp3" title="EP 203: Running Your Business By The Numbers" ] When I signed off on my taxes last month, it was the...
EP 201: Turning A Side Project Into Your Main Gig With Work Brighter Founder Brittany Berger
The Nitty-Gritty: How Brittany Berger came up with the idea for the Work Brighter newsletterHow Work Brighter evolved as she continued to work her day job—and then as she struck out on her ownWhat her current vision for Work Brighter is and how it informs her growth...
EP 190: Getting It Done In Just 3 Days Per Week With Oasis Center For Craniosacral Therapy Founder Mindy Totten
For most people, working just 3 days a week is a pipe dream. But Mindy Totten made it reality. She went from working 6.5 days per weeks as a craniosacral therapist to working just 3 days per week. Find out why Mindy attributes the biggest change to an internal shift.
EP 182: Launching A Brand On A Mission With Fear Her Fight Athletics Founder Maria Rodriguez
It’s possible to design a product people are clamoring to buy AND for that product to serve a much, much bigger mission. Learn how Fear Her Fight Athletics founder Maria Rodriguez combines smart product development & activism.
EP 181: How Tara McMullin’s Brand Has Evolved Over The Last 10 Years
Tara’s business has changed a lot over the last 10 years. Find out more about the journey–and why CoCommercial is now The What Works Network.
What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.
Whether you love the podcast, the articles, or the Instagram content, we’d love your support.Â