How Does An Idea Turn Into An Asset?

How Does An Idea Turn Into An Asset?

What makes an idea valuable?  What turns it into a product that can be bought, sold, or rented? Ideas turn into capital assets thanks to our system of intellectual property rights. But understanding IP isn’t simply a matter of learning what a trademark or patent is,...
The Strange Logic of Value in the Attention Economy

The Strange Logic of Value in the Attention Economy

Did you know that 54% of 18-38-year-olds want to be influencers? Or that kids these days would rather be “influencers” or “YouTubers” than firefighters, astronauts, or teachers? Okay, Boomer. Calm down.  The “troubling trend” of all our kids putting themselves on...