The What Works Network is a community of practice where experienced small business owners make a habit of building more effective, sustainable, and profitable businesses one day at a time.
Get support, feedback, and encouragement on your own schedule.
Monthly events make up the foundation of how we help you making business-building a habit and support your decisive action-taking.
But it’s not the only way to get support & guidance! We make it easy to grow your business at your own pace, on your own schedule with the time you have available.
When you join The What Works Network, you also get access to:
- Private, dedicated online community platform so you can focus on learning & connecting without the distractions of social media
- Global network of experienced small business owners from diverse backgrounds and industries so you can take more informed action
- Quarterly Virtual Conferences, day-long deep dives into a key component of building a stronger business where you’ll hear from members with the expertise and experience you need to act
- Weekly Monday Huddle, connect with other business owners to share what you’re excited about, what action you’re taking, and how others can support you
- Weekly Network Newsletter, ideas for action on the monthly focus area and a chance to quickly catch up on what you’ve missed
- Weekly Kickstart, an open thread to share your action steps for the week and connect with other members
- Weekly Check-In, an open thread to share your victories and celebrate with other members
We are What Works.
The What Works Network is a mix of coaches, consultants, writers, educators, designers, makers, lawyers, wellness professionals, therapists, and developers. Over 60% of our members have been running their businesses for 3 years or more.
Some of our members are in their 20s, others in their 60s. Some work with clients one-on-one, others serve thousands. Some have employees, others operate on their own.
One of the strengths of our network is the diversity of experience and perspective you can draw on whenever you want
Tara McMullin has been building strong businesses since 2009, including this one and YellowHouse.Media, a full-service podcast production agency. She’s is an experienced facilitator, bestselling instructor, and host of the hit small business podcast, What Works.
She’s passionate about guiding business owners to experiment with new ways of working and take decisive action toward their goals. The What Works Network is the product of over a decade of teaching, leading, and coaching entrepreneurs.
What Works is made possible by a small team of people dedicated to lifting up entrepreneurs through caring, personalized support.
Shannon Paris is our full-time community advocate and operations manager. Kristen Runvik is our member experience specialist. Additional support is provided by Marty Seefeldt and Sean McMullin.
Our Values & Guiding Principles
✔️ Non-dogmatic: We don’t ascribe to any particular framework, blueprint, or method for building a business. We focus on helping our members discover what works for them and take action on that knowledge.
✔️ Collaborative: Our goal is to learn from each other and to learn together. We value the experience that every member brings to the table so we can take informed action.
✔️ Inclusive: We welcome business owners from different industries, different business models, and different levels of experience. We value the experiences of business owners from marginalized communities and we’re actively working to create a space that’s welcome to people from all backgrounds.
✔️ Holistic: We honor the interconnectedness of entrepreneurship and leadership development. We respect (and encourage) the exploration of the ins & outs of marketing, management, sales, and product development alongside questions about mindset, personal development, and leadership.
✔️ Experience-driven: We don’t give advice. We prioritize lived experience and thoughtful observation as we support each other. We contribute what’s working for us, how we work with our clients or customers, and what we observe in the market at large.
What Our Members Say
I am enjoying learning what other business owners are doing to work efficiently and work through some of the same problems I encounter. I feel a lot less alone! I especially love hearing about new tools and how people are using them.
What I like about The What Works Network is that there are many different types of business owners which means I get exposed to a variety of different perspectives and even introduced to tools I can use to run my businesses that I hadn’t thought of. They say, “You don’t know what you don’t know” and I want to keep learning the things I don’t know yet from this fabulous brain trust of smart, caring business owners.
It’s such a fantastic, active community. I feel like in The What Works Network I’m surrounded by mature, serious entrepreneurs actually running a real business. I have not found any other community like it. I have been following Tara for a long time now. I’ve learned so much from her and honestly in my eyes, she is one of the most respected, intelligent and trustworthy entrepreneurs out there. A true mentor.
As a longtime What Works podcast listener and recent joiner of The What Works Network, I will say I have been blown away by the caliber of conversations inside the network. I somehow missed that the podcast is not so much a “highlights reel” of the network as it is a random sample of the goodness that happens inside the network!
This is a rare place where experienced folks are honest about what’s working and what’s not. That’s why I love sharing my morning coffee with you every day!
My business is growing into a whole new phase at the moment as I start building a team, and it’s wonderful to be around other people who are in the same place of growing and developing and trying new things, so we can all learn from each other and lift each other up. The generosity of this group is astounding.
Tara is passionate about creating a space for real learning, where the members are teachers and students at the same time. There is no information hoarding, or smoke and mirrors. It is a community of transparency, sharing what works and what does not, and provides space for these conversations that everyone can benefit from. There is no exclusivity, everyone has a spot at the table and that is exactly what the New Economy is all about. Accessibility, guidance, and assistance for all, not just some.
I really appreciate connecting with the the What Works members because they all understand the ups and downs of building a business! It’s so great to have a place to hang out and feel understood when I share a win or a struggle. None of us got to where we are now without a whole lot of support.
What Happens When You Join
When you join The What Works Network, you commit to 12 months of building a stronger business.
This isn’t the place for you if you want to sit back and take it all in. We won’t force you to participate in any particular way but we will expect that you’re doing the work alongside us at your own pace and sharing whenever you can.
A year-long membership to The What Works Network is $999 (USD) or 12 monthly payments of $84.
Once you’ve joined, you’ll receive your private link to join the group so you can set up your profile and introduce yourself, our member handbook, an invitation to book a call (optional) with our Community Advocate, Shannon Paris.
From there, you can dive into the month’s focus area, browse our archive of conversations and events, or ask for support on something you’re working on in your business.
What if I can't make the events live?
No problem! The vast majority of our events are recorded (Flash Masterminds are the exception because of the nature of the session).
We also offer a variety of ways to get support outside of the monthly events, including our weekly huddles and community support platform.
How much time is this going to take?
That’s up to you! We know you have a different amount of time to devote to business-building action every month.
We’ll help you decide what action to take to move your business forward depending on your existing commitments and personal capacity.
And here’s the thing: taking a small action every month toward building the business you really want to have is better than nothing.
Taking action consistently is better than working in fits & starts.
When you join us, you’re in control of how much you use your new support system and how much time you spend on your business-building action. But we know whatever you commit to is worth the price of admission.
Is this a Facebook group?
Nope! We don’t know about you… but we find Facebook pretty distracting.
The What Works Network is a private, dedicated community platform. Yes, it’s an extra place to go but we’ll make it worth your while.
Our monthly events are held on either Crowdcast or Zoom so you have a variety of ways to participate.
Will I actually use this?
We know that trusting yourself can be a big challenge when it comes to committing to decisive action and new habits.
But you’ve got this.
Plus, we believe strongly in not only sharing what we know about running & building a business but in supporting you as you cultivate the mindset that makes that truly possible.
One of the reasons we’re so big on commitment is that we believe in the power doing what you say you’ll do–both when it comes to yourself and others. We want to help you become a more reliable and accountable leader who trust themselves to do what’s most important.
Each month, you’ll not only take action on building & growing your small business, you’ll recommit to stopping self-sabotage and becoming the leader your business needs you to be.
Is this a subscription? Can I cancel anytime?
No. When you join The What Works Network, you’re committing to building your business for the next 12 months.
We do offer a 30-day money-back guarantee. But once you’ve committed, you’re in.
If you ever get stuck and don’t know how to dive back in, let us know! Our team is there to help you. Email firstname.lastname@example.org or DM Shannon Paris or Kristen Runvik inside The Network!
When are the live events scheduled?
We schedule events on a variety of days & times to make it easier for more members to participate.
But most of our events happen Tuesday, Wednesday, and Thursdays between 1pm ET (New York) and 4pm ET.
We also schedule some events earlier or later in the day to help our members outside of North America.
All Are Welcome
One of our strategic goals as a company and community is to welcome more people from diverse backgrounds into The What Works Network.
While our community is predominantly white, we’re working hard to create an experience that’s welcoming to every business owner who is a good fit–regardless of race, sexuality, gender, or ability.
By purposefully and actively working toward an inclusive community where people from different backgrounds, business models, industries, and experience levels feel like they belong, we all benefit from different perspectives.
We’re not looking for conformity. We want to hear from people who are doing things different ways and celebrate the many ways to succeed in business.
The What Works team is also personally and professionally engaged in anti-racism education. We take a hands-on approach to community moderation with the goal of preventing harm—or addressing it if there is a problem.
We’re also committed to addressing ableism, ageism, and all forms of gender & sex discrimination.
Plus, we regular incorporate resources and conversations about diversity, equity, and inclusion into our programming and community resources.
Please reach out directly if you have any concerns about whether the group is a good fit for you: email@example.com