The Nuts & Bolts Of Building A Stronger Small Business
“Tara is a master at bringing together knowledgable, generous business owners who have worked hard to build their businesses–and are willing to share it all.”
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About What Works
What Works is a free weekly show that takes the mystery out of how small businesses really work.
With each episode, Tara deep dives with a small business owner and asks about how they manage their marketing, money, operations, team-building, growth, or personal leadership. She asks the nosy questions you’ve always wanted to ask other business owners!
Why a podcast?
We produce the What Works podcast because it makes learning on-the-go easy. You can take this free in-depth audio content wherever you go and listen whenever you have time using apps like Spotify, Castbox, Castro, and Apple Podcasts.
New to What Works? Try This Episode:
Creating A Focused Brand With Studebaker Metals Founder Alyssa Catalano
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Browse Our Episodes
EP 338: Why Staying Small Leads To Big Results
This month, we've explored finding customers and building an audience—which...
EP 337: Connecting With Stories With Tell Me A Story Founder Hillary Rea
In This Episode: Why storytelling is good for business and how it can help you build your audienceWhy you don't have to squeeze your story into the hero's journeyHow finding a related emotional touchpoint can lead to telling a powerful story even if it isn't directly...
EP 336: Marketing Without Scale With Brand Strategist Felicia Sullivan
In This Episode: Why brand strategist Felicia Sullivan doesn't bother with using social media to find clientsHow she uses coffee dates to make long-lasting relationshipsWhy she prioritizes consuming remarkable content and how it helps her meet the people she wants to...
EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones
In This Episode: How social media marketing expert Andréa Jones balances two different marketing strategies for her agency and for her membership communityWhy she prioritizes feelings when it comes to positioning and messagingHow she incorporates social media...
EP 334: Creating Mental Space With Simple Changes
What's the ROI on mental space? What would it be worth to you to get some...
EP 333: Simplifying Social Media Content Creation With Andréa Jones and Tara McMullin
What Works is all about exploring what's really working for small...
Q&A: How Do You Make A Big Change To Your Business Model?
How do you make a big change to your business model without making it harder than it has to be? How do you navigate...
EP 332: Maybe Simplicity Is Just A Dream…
I'm convinced that every entrepreneur has a fantasy business that they daydream...
EP 331: Embracing Simplicity With Brigitte Lyons & Sophy Dale
In This Episode: How Sophy Dale decided to let go of 2 of her 3 businesses and just focus on one and why figuring out a novel distribution strategy was a key part of the decisionWhy Brigitte Lyons paid attention to what would break if her business grew to figure out...
What Works is produced by our sister company, YellowHouse.Media.
