What Works | A Podcast About Small Business Hosted By Tara McMullin (Gentile)

Go behind the scenes with business owners to discover what works

“Tara is a master at bringing together knowledgable, generous business owners who have worked hard to build their businesses–and are willing to share it all.”
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About What Works

What Works is a free weekly show that takes the mystery out of how small businesses really work.

With each episode, Tara deep dives with a small business owner and asks about how they manage their marketing, money, operations, team-building, growth, or personal leadership. She asks the nosy questions you’ve always wanted to ask other business owners!

Why a podcast? 

We produce the What Works podcast because it makes learning on-the-go easy. You can take this free in-depth audio content wherever you go and listen whenever you have time using apps like Spotify, Castbox, Castro, and Apple Podcasts.

New to What Works? Try This Episode:

Creating A Focused Brand With Studebaker Metals Founder Alyssa Catalano

by Tara McMullin | What Works

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Browse Our Episodes

EP 287: The Things We Thought We Knew About Money

This week, we asked members of The What Works Network to share one thing they thought they knew about money but later discovered wasn’t true. Each shared a narrative or bias that held them back from fully embracing their business and their earning potential.

As you listen, consider which of these narratives are ones you’re currently operating with and how you could start reevaluating them. What would you do differently if you reprogrammed those money thoughts? What decisions would you make if you claimed a new money narrative?

You’ll hear from Charlene Lam, a curator and social media strategist, Maggie Patterson, the founder of Scoop Studios, Carol Hamilton, the founder of Grace Social Sector Consulting, and Anna Wolf, the founder of Superscript Marketing.

EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps

As you grow as a business owner, you can start to anticipate market changes and plan for the way your cost of goods increases. You can set a goal to position your brand in a certain way and you can become smarter about your target market so you understand the value of what you’re offering more fully.

And perhaps most importantly…

You can plan for the ways your cost of doing business will evolve.

You can anticipate the team members you’ll hire. You can plan for the software upgrades you’ll need. You can build in margin to cover unforeseen circumstances or changes in the market that impact your bottom line.

Very, very few business owners do this from the start. But over time, you can get better and better at your pricing strategy—and even your overall financial strategy—so that you’re planning for the future instead of reacting to it.

And that’s exactly what I’m talking about with today’s guest, Tiffany Whipps. Tiffany is the founder and designer behind Fire + Mineral Jewelry. Tiffany has been designing jewelry full-time since 2012 and she’d be the first to admit that her pricing strategy has become a lot more sophisticated since she put together her first line sheet on a whim.

I originally invited Tiffany onto the show to showcase how money flows through product-based businesses. And we absolutely talk about that. But we also talk about how Tiffany’s approach to money has grown more sophisticated over time, as well as how she’s now pricing for the business she wants to have instead of the business she has right now.

Tiffany and I talk about how her pricing strategy has evolved over the years, why she’s focused on products that have more long-term value as opposed to what’s trendy right now, and how she’s using her goals to set prices for her new work.

EP 285: Going All In With Strategist Marie Poulin

This week, we’re taking a look at what happens when you’re able to go all in on every aspect of building your business—product, marketing, and operations—and how that impacts how money flows through your business.

To do that, I talked with Marie Poulin.

Now, Marie has been on the podcast several times now. Most recently, I spoke with her about her decision to not build a business that scales. Funnily enough, at just about the time that interview aired, things started to change for Marie.

Marie found something she could go all in on.

And suddenly her path to the right product, the right marketing, and the right operations became clear—as did the path to making money with ease.

In this conversation, Marie and I talk about how she transformed her business when she stopped resisting and found the thing she could go all in on. We talk about how the way she makes money has changed, how she’s finding her customers, how it’s all impacted her personal finances, and what she’s investing in now that her business is growing with ease.

EP 282: Finding Support Through Coaching With Wholehearted Coaching Founder Shirin Eskandani

I was not a girl scout.

But I love merit badges.

As in, few things thrill me more than earning recognition for learning or doing something.

I’ve been chasing merit badges all my life—so much so that the pursuit of merit badges has often led me away from what I really want out of life… and toward what will earn me the next badge.

I’ve taken numerous jobs I didn’t want just to get the merit badge. I’ve agreed to plenty of collaborations I didn’t really want just to get the merit badge. And, I’ve chased a bunch of goals that didn’t really inspire me just to get the merit badge.

Every merit badge I earn is just another attempt to prove to myself that I’m good enough, that I’m worthy. And each merit badge I earn only convinces me that the next merit badge will be the one that finally makes me happy.

It’s only been in the last couple of years that I made this realization. And I did so with the support of my husband, my team, and coaching.

Now that I know about my merit badge pattern, I’m always on the lookout for it. I’ve rearranged my goal-setting, planning, and decision-making so that I have a better opportunity to notice when I’m stretching toward something I really want… or gunning for another merit badge.

I know I’m not the only person who always has her eye on the next merit badge. There’s a good chance that, as a listener of this show, you’re also keen on collecting accomplishments and achievements. Maybe that’s been helpful for you… and maybe it’s gotten you off track.

Maybe it’s been a result of your own sense of self-worth… and maybe it’s been an attempt to prove it.

My guest today found herself in a similar situation to me—always trying to prove she was good enough by climbing the rungs of her chosen career ladder: opera singing.

But when she earned the merit badge she had most wanted her whole life, she realized that she still wasn’t happy.

I’ll let her tell that story—but, listener, I can relate. And that’s why I so wanted to bring Shirin Eskandani onto the show.

Shirin has done a lot of work on rewriting this pattern and she’s found support for that work through coaching.

Today, Shirin is not a full-time opera singer. She’s a full-time coach herself.

Shirin is a life coach, public speaker and writer who specializes in mindfulness and mindset work. She has been a featured wellness expert on the Today Show and Cosmopolitan Magazine. Shirin’s holistic approach to transformation is influenced by her background in meditation, spirituality and the arts.

We talk about achieving her childhood dream and realizing she still wasn’t happy, as well as how she started to choose the thoughts that would help her feel the way she wants to feel, made the leap to coaching, and found her why. We also talk about coaching as a support structure and how coaching can help you embrace who you really want to be.

Are you a small business owner with an unconventional or highly thoughtful way of working?

Would you like to share the nitty-gritty of how you do things with the What Works audience?

We’re always looking for guests, especially from unusual industries, using creative business models, and from underrepresented communities.

Here’s how to be considered:

  • Let us know 2-3 processes or strategies you use in your business that are unconventional or incredibly thoughtful that might make a good angle for a 30-40 min deep dive interview, or…
  • Share a personal inflection point in your business–like a mindset shift you made and how it played out in your business
Once we have the potential story in mind, we can see how you might fit into our editorial calendar!

Guest Submission Form

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