Honest conversations with small business owners about what’s working to run & grow their businesses

Browse Our Episodes

EP 202: Rebuilding Your Business After A Break With Ad Strategist Claire Pelletreau

Claire Pelletreau is a Facebook ad strategist and the host of the Get Paid podcast.

A few years ago, Claire took some maternity leave—and that maternity leave ended up being twice as long as she originally planned.

Coming back to work was, as she put it, terrifying.

She worried that she’s lost her edge and had gotten left behind by changes in the market.

But what she ultimately found was that the seed she’d planted years ago was still growing… it just took her a little time to reclaim her confidence for tending it.

Claire and I not only talk about her return from maternity leave, but why she took a gig subcontracting for another ad strategist, how she found a new level of confidence, and how her own offers have evolved—flops and all. We also discuss the return of her brilliant podcast, Get Paid.

EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

My guest today has a similar story. Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.

Today, the CEO Retreat is a key touchpoint of how Racheal works with her clients. But it didn’t start that way.

In fact, you’ll even hear her admit that there was no “grand plan” behind her first experiment with a live event.

She just had the urge to get the right people in a room together to work on their businesses.

Racheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it’s big!

From Our Listeners

“I love Tara’s ‘let’s get real’ style and willingness to go deep with her guests about what’s actually working in their businesses. With so much smoke-and-mirrors content out there in the business world, this podcast is a refreshing, honest, and genuine change of pace for serious small business owners.” – Lara Dalch, Health Coach

“I get so many ideas from listening to this podcast. Tara asks excellent questions. What I love most is hearing from business owners whose business is different from mine and seeing what works for them, and what I can apply in my own business.” – Dr. Michelle Mazur, founder of Communication Rebel

Are you a small business owner with an unconventional or highly thoughtful way of working?

Would you like to share the nitty-gritty of how you do things with the What Works audience?

We’re always looking for guests, especially from unusual industries, using creative business models, and from underrepresented communities.

Here’s how to be considered:

  • Let us know 2-3 processes or strategies you use in your business that are unconventional or incredibly thoughtful that might make a good angle for a 30-40 min deep dive interview, or…
  • Share a personal inflection point in your business–like a mindset shift you made and how it played out in your business
Once we have the potential story in mind, we can see how you might fit into our editorial calendar!

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Meet Tara McMullin

Tara McMullin is the founder & host of What Works. She’s been connecting small business owners through mastermind groups and online community for over a decade. Whether on the podcast or in the online network, her goal is to facilitate the free flow of ideas, information, and inspiration between entrepreneurs.

She believes that no one person has the answer to “what works” in small business–but that, together, we can create living, breathing knowledge-base of real-world solutions to all of our small business challenges.