May 23, 2019 | Money & Life, Operations
Imagine the open rate on the last email you sent to your subscribers. Think about the net profit your business has generated already this year. Consider how many people viewed your last video, clicked on your blog post, or listened to your last podcast episode. Those...
May 21, 2019 | Business Models, Product Development
The Nitty-Gritty: How Jordan Gill used data and experience to set competitive prices for her business operations firmWhy she focused on serving seasonal service-based businesses and how that impacts the way she delivers her serviceThe stat she used to figure out a new...
May 16, 2019 | Money & Life, Operations, Software & Services
I know plenty of small business owners who struggle with how to price their products or how much to invest in advertising. I see people question whether they can hire someone to help or whether that conference is in their budget. And at the heart of all of these...
May 14, 2019 | Mindset & Identity, Money & Life, Time Management
The Nitty-Gritty: Why Madison Wetherill found herself the owner of two small businesses—and how she knew something had to change about the way she was managing themHow Madison came to think of herself as a “busy person” and why that impacted the way she...
May 9, 2019 | Operations, Software & Services
The Nitty-Gritty: Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website trafficThe mistakes small business owners make that prevent them from taking advantage of the information they haveThe first step Rita takes with...
May 7, 2019 | Business Models, Community, Marketing
The Nitty-Gritty How Jennifer Johansson started promoting her art on PinterestWhat happened when one of her pins was repinned over 50,000 times—and why it created a spike in traffic but not in salesHow she regrouped and made a decision to create a online course...
May 2, 2019 | Growth, Mindset & Identity, Money & Life
When I signed off on my taxes last month, it was the first time in 10 years that I didn’t owe any money to the IRS. In fact, I got a refund. Now, I’d love to tell you that’s because I was much more diligent with my financial planning. And, that is partially true. But...
Apr 30, 2019 | Growth, Mindset & Identity
The Nitty-Gritty: What happened when Facebook ad strategist Claire Pelletreau returned to her business after an unexpectedly long maternity leaveWhy she took a gig subcontracting from another ad strategistHow she found her confidence as a consultant, educator, and...
Apr 25, 2019 | Business Models, Money & Life, Time Management
The Nitty-Gritty: How Brittany Berger came up with the idea for the Work Brighter newsletterHow Work Brighter evolved as she continued to work her day job—and then as she struck out on her ownWhat her current vision for Work Brighter is and how it informs her growth...
Apr 23, 2019 | Growth, Mindset & Identity
Even in a successful small business, sometimes things don’t go to plan. The longer you’re in business, the more times you’ll deal with projects that don’t work out, offers that don’t sell, or strategies that take you down the wrong path....
