Emotional labor is an under-appreciated, under-compensated type of work. But it’s essential for navigating the 21st-century economy. Entrepreneurship almost always brings with it a need for managing our emotions to lead and care for others. And this expectation is only doubled when the entrepreneur is a woman or marginalized person. What’s more, the type of marketing that many of us are told to do today is thick with emotional labor: showing up with confidence, using your personality as leverage, banking on your sense of self. It’s no wonder so many business owners are burning out. In this episode, I tackle: What is emotional labor? And how does it impact our work as entrepreneurs?
- The Managed Heart by Arlie Russell Hochschild
- The Impact Equation by Chris Brogan and Julien Smith
- What Is The Creator Economy? With Gina Bianchini
- The emotional labour of academia in the time of a pandemic: A feminist reflection by Michelle Newcomb