any entrepreneur can suffer a crisis of confidence
A 22-day Project Exploring The Many Ways Entrepreneurs Face Their Insecurity And Level Up
Tara McMullin
Founder & Host of What Works
Entrepreneurs like us appear to be confident people.
We’ve got it together. We’re making it happen. We’re doing all sorts of things—on a daily basis—that most people wouldn’t dream of doing.
On the inside, however, there’s often a roiling sea of emotion, insecurity, and questioning.
I’ve experienced plenty of times when I do feel confident and in flow running my business. Experience and diligence allow for ease.
But any time I step out into unknown territory, set a new goal, or seek to level up, that insecurity can come flooding back.
Leveling up takes a new level of confidence, too.
What happens when…
- The next step in your plan requires you to show up in a whole new way and do things differently?
- The call to level up becomes louder than the call to stay safe?
- The situation changes and you need to recalibrate?
- The excitement dissolves into panic? How do you move forward?

Candid Confidence is a collaborative project exploring how entrepreneurship and confidence collide–even many years after a business gets started.
Our goal is to shine a light on the mental habits, self-talk, and actions that help small business owners find the confidence to take the next step in their lives & businesses.
14 Thoughtful Essays
Receive a fresh personal essay–one each weekday in August– from an entrepreneur who has faced fear or insecurity–and forged ahead.
8 Candid Interviews
Listen in as Tara McMullin and small business owners open up about how they’ve found the confidence to take the next step with their prices, after a major loss, to take on major clients–and more.
22 Days Of Conversation
Join the conversation, meet experienced entrepreneurs from all over the globe, and share your own story with the Candid Confidence community.
Revealing Stories of Overcoming Insecurity & Finding Renewed Confidence From…

Jamie Varon
Founder, Shatterboxx Design

Michael Karsh
Co-founder, Edios Media

Victoria R. Clark
Founder, Clark Law

Dr. Katie Linder
Host, Radical Self-Trust Podcast Channel

Hillary Rea
Founder, Tell Me A Story

Jodi Brandon
Founder, Brandon Editorial

Victoria Klein
Writer & Online Business Manager

Abby Herman
Founder, Write Solutions