Sales Archives | What Works
EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps

EP 286: Pricing For The Future With Fire + Mineral Jewelry Founder Tiffany Whipps

As you grow as a business owner, you can start to anticipate market changes and plan for the way your cost of goods increases. You can set a goal to position your brand in a certain way and you can become smarter about your target market so you understand the value of what you’re offering more fully.

And perhaps most importantly…

You can plan for the ways your cost of doing business will evolve.

You can anticipate the team members you’ll hire. You can plan for the software upgrades you’ll need. You can build in margin to cover unforeseen circumstances or changes in the market that impact your bottom line.

Very, very few business owners do this from the start. But over time, you can get better and better at your pricing strategy—and even your overall financial strategy—so that you’re planning for the future instead of reacting to it.

And that’s exactly what I’m talking about with today’s guest, Tiffany Whipps. Tiffany is the founder and designer behind Fire + Mineral Jewelry. Tiffany has been designing jewelry full-time since 2012 and she’d be the first to admit that her pricing strategy has become a lot more sophisticated since she put together her first line sheet on a whim.

I originally invited Tiffany onto the show to showcase how money flows through product-based businesses. And we absolutely talk about that. But we also talk about how Tiffany’s approach to money has grown more sophisticated over time, as well as how she’s now pricing for the business she wants to have instead of the business she has right now.

Tiffany and I talk about how her pricing strategy has evolved over the years, why she’s focused on products that have more long-term value as opposed to what’s trendy right now, and how she’s using her goals to set prices for her new work.

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EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.

Racheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it’s big!

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EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

My guest today is Val Geisler. Val is an email marketing specialist and the founder of Fix My Churn.

Today, Val is wrapping up a 12-week email marketing program that netted her about $90,000.

But just 6 months ago, this kind of result would have been hard to believe.

A small offer—a 2-hour workshop on the research behind successful email marketing—changed everything.

I talk with Val about how she came up with the seed of her big idea, how she sold the workshop that started it all, and how she developed the 12-week program once she knew it would be a success. We also discuss the mindset behind starting small and why it was key to her accomplishment.

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EP 166: What’s Working In Live Video Broadcasting With Crowdcast Founder & CEO Sai Hossain

EP 166: What’s Working In Live Video Broadcasting With Crowdcast Founder & CEO Sai Hossain

Must See TV might be all but a thing of the past but there is still one place where appointment television is alive and kicking: live video broadcasting. Today, you can get up close and personal with your favorite brands, celebrities, influencers, and entertainers streaming places like Instagram Live, Facebook Live, and YouTube Live. Plus, you can hang out with a community of fans, ask questions, and suggest topics while you watch.

Small business owners and emerging creators are using it for big business results. Sai Hossain, founder and CEO of Crowdcast, is leading the charge. He’s taking live video broadcast beyond the webinar to build audiences, nurture relationships, and drive revenue.

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Tara McMullin

Tara McMullin

Host of What Works

Tara is a podcaster, small business community leader, and speaker. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.