The small business landscape is constantly evolving. At What Works, we’ve noticed 5 key trends start to take on a life of their own–and we predict they’ll play a huge part in shaping 2019 for small business owners. Up next: Investing in physical products.
Mike McDerment, FreshBook’s cofounder and CEO, joins the podcast today to talk about how he structured his design agency to create more time to work on FreshBooks, why they used a secret company to test new features before launching them to the FreshBooks customers, and how important strong values are to create a strong company culture.
Natasha Vorompiova wants to help you amplify your impact through systems. That might look like organizing and optimizing your inbox or clarifying how your business operates. But Natasha isn’t just passionate about systems: she’s always looking for ways to optimize her own life and limitations to show up with more clarity in business. In this episode, she shares just how she does that through affirmations, paring down to just one-on-one clients, and much more.
EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Têra Kaia Co-Founder Bridget Kilgallon
On today’s episode of What Works, Bridget Kilgallon, cofounder of Arêt Basewear, a collection of minimal basewear for the outdoorswoman, openly shares her journey bringing a physical product to market. From hand-sewing and testing the first top to partnering with a local manufacturer to marketing the brand, Bridget walks us through her thoughtful approach to product design, branding, and customer satisfaction.
After two decades in the fast fashion industry, Susan Correa decided to leave her career as the sole breadwinner of her family to pursue a more sustainable approach to fashion. Today, Susan is the founder of Art & Eden, a sustainable clothing line for kids that approaches fashion in a slower, more intentional pace and weaves in social equity projects into the foundation of the business model.
Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her business based on what works.
EP 130: Crafting Communities–And Happier Businesses–Both Online And Offline With Happy Startup School Co-founder Carlos Saba
Carlos Saba, the co-founder of Happy Startup School, shares what worked for getting his new business off the ground, how he’s translated local events into global success, and how “engineered serendipity” plays a big role in the work they do.
Find out what works for Emily Thompson, founder of Indie Shopography, co-host of the Being Boss podcast, and co-author of Being Boss: Take Control Of Your Work + Live Life On Your Own Terms.
Host of What Works
Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.