In this interview, Jordan and I talk about how her business model evolved into VIP weekend offerings, how her pricing strategy has evolved with it, and the numbers-driven marketing she does to support the model.
The Nitty-Gritty: How a conversation at a networking event planted a seed for Abundance Practice Building founder Allison PuryearWhat the first business coaching program Allison led looked likeWhy she knew this opportunity was the right thing to pursueHow Abundance...
My guest today is Val Geisler. Val is an email marketing specialist and the founder of Fix My Churn.
Today, Val is wrapping up a 12-week email marketing program that netted her about $90,000.
But just 6 months ago, this kind of result would have been hard to believe.
A small offer—a 2-hour workshop on the research behind successful email marketing—changed everything.
I talk with Val about how she came up with the seed of her big idea, how she sold the workshop that started it all, and how she developed the 12-week program once she knew it would be a success. We also discuss the mindset behind starting small and why it was key to her accomplishment.
EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk
Today, I’m thrilled to introduce you to Jereshia Hawk who got real with me about a similar experience to mine… thinking that more offers would mean more money.
When she realized that just wasn’t happening, she went back to what she knew best, focused on one single offer, and… made bank.
The small business landscape is constantly evolving. At What Works, we’ve noticed 5 key trends start to take on a life of their own–and we predict they’ll play a huge part in shaping 2019 for small business owners. Up next: Investing in physical products.
Mike McDerment, FreshBook’s cofounder and CEO, joins the podcast today to talk about how he structured his design agency to create more time to work on FreshBooks, why they used a secret company to test new features before launching them to the FreshBooks customers, and how important strong values are to create a strong company culture.
Natasha Vorompiova wants to help you amplify your impact through systems. That might look like organizing and optimizing your inbox or clarifying how your business operates. But Natasha isn’t just passionate about systems: she’s always looking for ways to optimize her own life and limitations to show up with more clarity in business. In this episode, she shares just how she does that through affirmations, paring down to just one-on-one clients, and much more.
EP 145: Developing, Manufacturing, & Marketing An Innovative Product With Têra Kaia Co-Founder Bridget Kilgallon
On today’s episode of What Works, Bridget Kilgallon, cofounder of Arêt Basewear, a collection of minimal basewear for the outdoorswoman, openly shares her journey bringing a physical product to market. From hand-sewing and testing the first top to partnering with a local manufacturer to marketing the brand, Bridget walks us through her thoughtful approach to product design, branding, and customer satisfaction.
After two decades in the fast fashion industry, Susan Correa decided to leave her career as the sole breadwinner of her family to pursue a more sustainable approach to fashion. Today, Susan is the founder of Art & Eden, a sustainable clothing line for kids that approaches fashion in a slower, more intentional pace and weaves in social equity projects into the foundation of the business model.
Marie Poulin, co-founder of digital agency Oki Doki, talks about product evolution, hybrid product/service delivery, and how she is optimizing her business based on what works.
Go behind the scenes to find out what’s really working to run & grow a small business today.
Host of What Works
Tara is a podcaster, small business community leader, and speaker. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.