All this month on What Works, we’re talking about leveling up our skills and, this week, I’ve got the inside scoop on a brand new joint venture that friend of the pod Dana Kaye and her new business partner Felton Kizer put together. Knowing what I’ve learned about my own second company, not to mention working with a business partner, I knew this conversation would teach us a lot about the skills that go into building a new business.
You might remember that Dana Kaye is the founder of Kaye Publicity, a PR firm for authors, as well as the host of the podcast, Branding Outside The Box. Felton Kizer is a photographer and the founder of Off-Kilter Media.
Together, they’ve just launched Bouquet Stock Photography. They wanted to see more people of color, those in the LGBTQIA+ community, non-binary folks, and those with different sizes, ages, and physical abilities represented in the photography that’s available for brands and creators online.
But launching this new business required them to level up.
In this conversation, you’ll hear how they decided to partner up and what skills they’ve learned to communicate clearly, divide labor, and work together effectively. We also talk about the specific skills they needed to make the business a reality—like ecommerce design, search engine optimization, and revenue sharing.