EP 323: Get To Know Your Neighbors With Rebelle Founder Shannon Siriano Greenwood

EP 323: Get To Know Your Neighbors With Rebelle Founder Shannon Siriano Greenwood

In other words, we need to go beyond transactional online networking and get back to building real relationships—organic, friendly, neighborly ones.

There is no one I know who is better at this than Shannon Siriano Greenwood. I met Shannon through our mutual friend Racheal Cook, invited her on this podcast, spoke at her conference, and then started producing her new podcast.

Shannon is the founder of Rebelle, which up until last March hosted semiannual conferences and monthly networking events in Richmond, VA. Now, Shannon has taken the Rebelle community virtual and hosts virtual conferences and online gatherings for women who want to play by their own rules.

I have to admit—I was a bit skeptical of Shannon at first. All I knew about Rebelle was that they were celebrities… like real celebrities, not internet celebrities. And, my uninformed assumption was that people who knew celebrities and asked them to speak at their events probably were not super genuine or “real” people.

From the moment I started actually talking to Shannon, though, I realized how wrong I had been.

This woman is the real deal. She is warm, genuine, and completely herself. When I took Sean with me to the Rebelle conference I spoke at, he too was blown away by her ability to make you feel like you’re the most important person in the room.

Shannon—if you’re listening to this—we adore you and we’re so glad you’re our internet neighbor.

On this topic of networking and getting to know your internet neighbor, I could think of no one better to talk to than Shannon, and as luck would have it, I did talk with her in early 2019 about this very subject. I’m sharing this conversation again in hopes that it inspires you to get to know your internet neighbors and expand your network.

Keep in mind, Shannon talks a lot about networking and relationship-building in person. But these concepts apply to getting to know someone online, too.

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EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones

EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones

Andréa Jones has worked with hundreds of small businesses, startups, and podcasters since 2014 by helping them create social media strategies that save them time and amplify their message. She’s also the host of the Savvy Social Podcast, a weekly show for budding entrepreneurs and she’s the founder of Social Media for Podcasts, a social media agency for podcasters by podcasters.

But I didn’t ask Andrea on the show to talk about crushing it on social media.

Instead, Andrea and I talk about how she uses social media behind the scenes to develop relationships with people who can help her get in front of the right people. She explains step-by-step exactly what she does to find people to connect with, start a conversation, and follow up—plus, how she manages it all in Asana.

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EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook

Racheal Cook is the creator of Sweet Spot Strategy and the CEO Retreat.

Racheal and I talk about how she came up with the idea of the CEO Retreat, how it solved a persistent problem for her clients, and what her greatest fear about hosting the event was. We also discovered how the idea has evolved and the role it plays in her business today. Hint: it’s big!

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

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