Today, I’m talking with Felicia Sullivan, a brand strategist who has built a thriving business on marketing activities that don’t scale. Felicia works with startup founders and small businesses doing $10-20m in annual revenue—folks who aren’t looking for business help on Instagram.
So Felicia spends her business development time on 3 things: coffee dates, writing long-form articles geared directly to her prospective clients, and referrals.
This episode answers some of the questions I’m most frequently asked about when it comes to marketing businesses that aren’t built on online courses (which, you know, is most of them).
Get ready to take some notes.