I asked Kim what’s working when it comes to SEO today—not just from a technical standpoint, but from the perspective of building audiences hungry for the products or services we offer. As part of our “what’s working” series, Kim shares her own experience working with clients and how SEO has helped them build much bigger audiences.
My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in college, going on to teach high school art and art history for 15 years. About 9 years ago, she was able scale back her teaching to focus more on her art.
In an effort to spool up her art business, Jen started sharing her work on Pinterest. And one day, she noticed a particular pin was sending an outsize amount of traffic to her website. Not only that, it was generating comments and emails from interested people.
But they weren’t so much interested in buying her artwork as they were in learning how to create the art they saw on Pinterest.
Jennifer spotted the opportunity—which was distinctly different than Brigitte’s!—and started to take action.
In this conversation, Jennifer and I talk about the pin that went viral, the decision to build an online course about her unique style of art, and the nitty-gritty of how she created the course. We also chat about how her business has evolved as a result of pursuing this line of business.
My guest today is Val Geisler. Val is an email marketing specialist and the founder of Fix My Churn.
Today, Val is wrapping up a 12-week email marketing program that netted her about $90,000.
But just 6 months ago, this kind of result would have been hard to believe.
A small offer—a 2-hour workshop on the research behind successful email marketing—changed everything.
I talk with Val about how she came up with the seed of her big idea, how she sold the workshop that started it all, and how she developed the 12-week program once she knew it would be a success. We also discuss the mindset behind starting small and why it was key to her accomplishment.
In this episode, you’ll learn how Bonnie Gillespie, the author of Self-Management For Actors, planted a seed before she even started her business. Her bridge job as a show business industry columnist blossomed into an empire that is still rooted in the words she wrote over 20 years ago.
Email by email, article by article, blog post by blog post, book by book, even tweet by tweet, she’s strategically pieced together her body of work.
Bonnie and I talk about how she realized her first book was waiting to be born, the way she used an automated Twitter account to develop a new product, how she stays in dialogue with her audience to fuel the content she publishes, and why she doesn’t buy into guru culture.
EP 188: Streamlining Your Business Model To Just One Offer With Services That Sell Creator Jereshia Hawk
Today, I’m thrilled to introduce you to Jereshia Hawk who got real with me about a similar experience to mine… thinking that more offers would mean more money.
When she realized that just wasn’t happening, she went back to what she knew best, focused on one single offer, and… made bank.
Kerri Twigg has leveraged LinkedIn to build a thriving career coaching brand with a waitlist of prospective clients. She shares exactly what works for her as she shares content, connects with new people, and vets potential clients.
Jen hosts multiple writing retreats every year, in addition to supporting writers through her community, The Writer’s Oasis. Plus, she’s the author of 6 books—with over 1 million copies in print.
Jen and I chat about the role of retreats in her business, how far in advance she starts planning, what’s working for her right now to sell her retreats, and how she structures each event for both her participants and herself.
Think there’s 1 right way to run a coaching business? Think again. About a year ago, Kyla Roma started pioneering a new model for the way she’d deliver business coaching. In our interview, we go behind-the-scenes of how that model evolved and how it works today.
Facebook ad costs are rising fast. So what’s a small business owner to do? Amanda Bond, The Ad Strategist, explains what’s happening and why–plus a framework for using ads when your business is ready.
After over 10 years in this business, I’ve seen a lot when it comes to...
Host of What Works
Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.