EP 204: Creating Value After Going Viral With Jennifer Johansson

EP 204: Creating Value After Going Viral With Jennifer Johansson

My guest today is Jennifer Johansson, a mixed media artist, living and working in Carbondale, Illinois. Jennifer studied art and education in college, going on to teach high school art and art history for 15 years. About 9 years ago, she was able scale back her teaching to focus more on her art.

In an effort to spool up her art business, Jen started sharing her work on Pinterest. And one day, she noticed a particular pin was sending an outsize amount of traffic to her website. Not only that, it was generating comments and emails from interested people.

But they weren’t so much interested in buying her artwork as they were in learning how to create the art they saw on Pinterest.

Jennifer spotted the opportunity—which was distinctly different than Brigitte’s!—and started to take action.

In this conversation, Jennifer and I talk about the pin that went viral, the decision to build an online course about her unique style of art, and the nitty-gritty of how she created the course. We also chat about how her business has evolved as a result of pursuing this line of business.

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EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler

My guest today is Val Geisler. Val is an email marketing specialist and the founder of Fix My Churn.

Today, Val is wrapping up a 12-week email marketing program that netted her about $90,000.

But just 6 months ago, this kind of result would have been hard to believe.

A small offer—a 2-hour workshop on the research behind successful email marketing—changed everything.

I talk with Val about how she came up with the seed of her big idea, how she sold the workshop that started it all, and how she developed the 12-week program once she knew it would be a success. We also discuss the mindset behind starting small and why it was key to her accomplishment.

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EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie

EP 196: Building An Empire One Piece of Content At A Time With Bonnie Gillespie

In this episode, you’ll learn how Bonnie Gillespie, the author of Self-Management For Actors, planted a seed before she even started her business. Her bridge job as a show business industry columnist blossomed into an empire that is still rooted in the words she wrote over 20 years ago.

Email by email, article by article, blog post by blog post, book by book, even tweet by tweet, she’s strategically pieced together her body of work.

Bonnie and I talk about how she realized her first book was waiting to be born, the way she used an automated Twitter account to develop a new product, how she stays in dialogue with her audience to fuel the content she publishes, and why she doesn’t buy into guru culture.

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EP 180: Selling & Hosting Retreats With Writer Jennifer Louden

EP 180: Selling & Hosting Retreats With Writer Jennifer Louden

Jen hosts multiple writing retreats every year, in addition to supporting writers through her community, The Writer’s Oasis. Plus, she’s the author of 6 books—with over 1 million copies in print.

Jen and I chat about the role of retreats in her business, how far in advance she starts planning, what’s working for her right now to sell her retreats, and how she structures each event for both her participants and herself.

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.  

Tara McMullin, What Works Weekly Newsletter

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