Doing business in a capitalist economy has a way of turning people into users, clicks, page views, and targets. As business owners with more data at our fingertips than we know what to do with, we reduce relational questions to math problems and automations. What’s...
Sunday evening, I downloaded TikTok and made an account. I know, I know. I said I wouldn't do it… but I did. I have zero plans to post to TikTok, but I've been increasingly curious about the creators posting personal-meets-educational content. I was also super curious...
How do you know what content should be free? And, what should be paid for? This month, we've been talking all about building an audience and/or finding customers—as well as how those two things are different. And one of the things a conversation about...
I often hear from business owners that their customers are on their email lists or following their social media accounts for years before making a purchase. Maybe you can relate. Since there's overwhelming evidence that customers take years to materialize,...
Today, I’m talking with Felicia Sullivan, a brand strategist who has built a thriving business on marketing activities that don’t scale. Felicia works with startup founders and small businesses doing $10-20m in annual revenue—folks who aren’t looking for business help on Instagram.
So Felicia spends her business development time on 3 things: coffee dates, writing long-form articles geared directly to her prospective clients, and referrals.
This episode answers some of the questions I’m most frequently asked about when it comes to marketing businesses that aren’t built on online courses (which, you know, is most of them).
Get ready to take some notes.
Back in my day... In true internet grandma-style, let me settle into my digital rocking chair, straighten my lap blanket, and begin with a good ol’ “back in my day.” When I started creating content online, there weren’t any proven strategies for promoting your...
EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones
Social media celebrity is not a requisite for success—no matter how many attractive business influencers give you the impression that it is.
But you don’t have to take my word for it.
This week, I’m talking with Andréa Jones, the founder of OnlineDrea, a social media marketing agency, and the creator of Savvy Social School, a training community all about social media marketing.
After all I just shared about building an audience, this might seem like a strange segue. Why talk to a social media marketing expert when it seems like you might not have to do this whole social media thing the way you have been?
Well, it’s because Andréa understands that finding customers is different from building an audience. She understands it because she helps people do both while also being acutely aware that the growth of her agency isn’t driven by building an audience.
This conversation gets into the relationship between building an audience and finding clients—both as they relate to Andréa’s business and as they relate to her clients’ and members’ businesses.
I love this conversation because there’s a bunch about what Andréa actually does with social media in her own business, there’s a bunch of insightful observation about what’s happening out there in the marketing world, and there are some really actionable ideas you can use, too.
I hear from a lot of small business owners who say that they want to build an audience. They want to increase their followers on Instagram or get more views on YouTube. They want more subscribers on their email lists or have more people tune in for their live streams....
Andréa and I are both on a mission to bust some of the assumptions that people have about what’s good for business when it comes to social media marketing.
For me, it’s a small part of what I do. But for Andréa, this is her whole business. Andréa runs a thriving social media marketing agency called OnlineDrea as well as a training community for small business owners called Savvy Social School.
I’ve featured Andréa here on the pod before and we talked about how she approaches social media pretty differently when it comes to her own business versus how she manages social media for her clients with very different business models.
Good news: next week’s episode is a follow up to that conversation.
I respect the heck out of the way Andréa approaches social media and the way she trains other small business owners to manage their own marketing. And so when she asked if she could interview me about the unconventional approach I’ve taken to social media this year, I was honored.
What follows is that conversation. If you like this conversation, you’re going to love Andréa’s podcast, the Savvy Social Podcast—so check that out wherever you listen to What Works. And tell her I sent you, okay?
I asked Andréa if I could rebroadcast this conversation here at What Works because I think it gives a glimpse into how simplifying can help you focus on quality over quantity.
So without further ado, let’s get into. Listen up for the most concise explanation I’ve ever given for the philosophy behind What Works, why I’m focused on remarkable content this year, and how that focus has simplified the way I produce content for social media.
I also talk about how I view my primary job at What Works as a content creator—which is a job I love but isn’t right for everyone.
“Marketing” is a giant catch-all term. When we’re doing “marketing,” what are we really doing? You’ve probably come to associate “marketing” with activities like posting on social media, writing emails or articles, and maybe offering free downloads or workshops. You...
Host of What Works
Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.