Sunday evening, I downloaded TikTok and made an account. I know, I know. I said I wouldn't do it… but I did. I have zero plans to post to TikTok, but I've been increasingly curious about the creators posting personal-meets-educational content. I was also super curious...
Charge what you're worth. Stay in your zone of genius. That's just imposter complex talking. Quit playing small. We've all heard advice like this before. Heck, most of us have doled it out, too. These are the phrases we come back to repeatedly when faced with a tricky...
I’ve driven back and forth across the United States 4 times now. The first time I did it it seemed almost impossible. Driving 3000 miles by myself, stringing together Hampton Inns and interstates with unfamiliar numbers, was pretty far out of my comfort zone. After...
Our feeds are full of people trying to sell us goals. More money. Passive income. Working far fewer hours. Building a community. Working 1-to-many. Charging more. Writing a book. Building a team. These are all solid goals. But are they your goals? Marketers sell us...
Do you ever get the feeling you're white-knuckling it through business ownership? Like if you just squeeze the wheel hard enough and focus on what’s in front of you, you can keep your business from ending up in a serious fender bender (or worse)? I’ve certainly felt...
What's the biggest benefit of hiring help for your small business? Plenty of people would assume it's getting more done. Two people can do more work than 1. Four people can do more work than 2. And that certainly is a benefit of building your team! But it's not the...
Most new business owners treat business-building like a Choose Your Own Adventure book. There’s the backbone of the story—the plot points that have been chosen for you. You know that you need to have something to sell, a customer to sell it to, and a plan for...
Whether or not you're looking to build a team, you've already made your first hire: you. As the business owner and likely the go-to person for just about everything, you are employee #1. Unfortunately, for all of our talk about making our own schedules, choosing the...
I often hear from business owners that their customers are on their email lists or following their social media accounts for years before making a purchase. Maybe you can relate. Since there's overwhelming evidence that customers take years to materialize,...
Back in my day... In true internet grandma-style, let me settle into my digital rocking chair, straighten my lap blanket, and begin with a good ol’ “back in my day.” When I started creating content online, there weren’t any proven strategies for promoting your...
What Works offers in-depth, well-researched content that strips away the hype of the 21st-century economy.
Whether you love the podcast, the articles, or the Instagram content, we’d love your support.
