Humane Business
A Different Perspective On Social Media & Content Marketing: Sensemaking

A Different Perspective On Social Media & Content Marketing: Sensemaking

Sunday evening, I downloaded TikTok and made an account. I know, I know. I said I wouldn't do it… but I did. I have zero plans to post to TikTok, but I've been increasingly curious about the creators posting personal-meets-educational content. I was also super curious...

Before You Share Another Business Cliche, Consider This

Before You Share Another Business Cliche, Consider This

Charge what you're worth. Stay in your zone of genius. That's just imposter complex talking. Quit playing small. We've all heard advice like this before. Heck, most of us have doled it out, too. These are the phrases we come back to repeatedly when faced with a tricky...

How A Long-Distance Destination Impacts Business Planning

How A Long-Distance Destination Impacts Business Planning

I’ve driven back and forth across the United States 4 times now. The first time I did it it seemed almost impossible. Driving 3000 miles by myself, stringing together Hampton Inns and interstates with unfamiliar numbers, was pretty far out of my comfort zone. After...

How Your Personal Priorities Shape The Way You Design Your Business

How Your Personal Priorities Shape The Way You Design Your Business

Our feeds are full of people trying to sell us goals. More money. Passive income. Working far fewer hours. Building a community. Working 1-to-many. Charging more. Writing a book. Building a team. These are all solid goals. But are they your goals? Marketers sell us...

Taking A Break From Business: What I Wish Every Entrepreneur Knew

Taking A Break From Business: What I Wish Every Entrepreneur Knew

Do you ever get the feeling you're white-knuckling it through business ownership? Like if you just squeeze the wheel hard enough and focus on what’s in front of you, you can keep your business from ending up in a serious fender bender (or worse)? I’ve certainly felt...

The Biggest Benefit Of Hiring Help Isn’t Getting More Done

What's the biggest benefit of hiring help for your small business? Plenty of people would assume it's getting more done. Two people can do more work than 1. Four people can do more work than 2. And that certainly is a benefit of building your team! But it's not the...

Building A Business Is Not A “Choose Your Own Adventure”

Building A Business Is Not A “Choose Your Own Adventure”

Most new business owners treat business-building like a Choose Your Own Adventure book. There’s the backbone of the story—the plot points that have been chosen for you. You know that you need to have something to sell, a customer to sell it to, and a plan for...

Your Business’s First Employee Is You

Your Business’s First Employee Is You

Whether or not you're looking to build a team, you've already made your first hire: you. As the business owner and likely the go-to person for just about everything, you are employee #1. Unfortunately, for all of our talk about making our own schedules, choosing the...

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