My guest today had a business that resembles so many: one that required her constant input, expertise, and care just to stay afloat.
While she felt like it was already a success in many ways, Katey Schultz realized that her business wasn’t really meeting her needs. She wanted more of a challenge. She wanted more time. She wanted more money.
So Katey started to look at how to scale her offer, a monthly mentorship for writers.
This conversation is the story of her journey to do that. We talk through the mindset shifts she needed to make, the experiments she ran, and the aha! moment that made her realize she’d scaled the wrong thing.