Growth Archives | What Works
BONUS: How I Created 2 New Offers When People Asked Me, “What’s Next?”

BONUS: How I Created 2 New Offers When People Asked Me, “What’s Next?”

This is a special bonus episode of What Works–the show that takes you behind the scenes of how small business owners take decisive action to build a stronger business.

This is the first episode in a three-part series taking a closer look at what’s worked for me as I’ve developed a new ways to create and deliver value over the years, both here at What Works and now at YellowHouse.Media.

Today I’m sharing how our latest What Works offer, a live program called The Commitment Blueprint came to be—tracing it from its humble beginnings as the seed of a major life and business shift for me to a successful webinar, to a paid template, and finally to the live program version.

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EP 292: Figuring Out What’s Next For Your Offer With LOE Collective Founder Alisha Robertson

EP 292: Figuring Out What’s Next For Your Offer With LOE Collective Founder Alisha Robertson

This month, we’re focusing on how small businesses create & deliver value.

How do we develop new offers? Put together new packages? Build new products?

We’ll be deep diving into 3 businesses and how they create & deliver value.

I’ll also be sharing a series of short bonus episodes looking back at how I’ve created & delivered value over the years—and how that process continues to evolve both at What Works and at YellowHouse.Media. Plus, we’ll close out the series by hearing from a few more business owners who have found creative ways to create and deliver value through the offers they make.

As I mentioned earlier, “What’s next?” is often a question that helps you figure out how to create and deliver value beyond what you’re already doing.

A product or service that solves a particular problem might shine some light on the next problem that needs to be a solved. A product or service that creates a delightful experience might simply leave the customer asking for more.

Or “What’s next?” might simply be a request to go deeper, keep working together longer, or investigate new possibilities.

Alisha Robertson found herself with a whole bunch of customers asking her “What’s next?” after she released a book called Living Over Existing. After a lot of thought, some customer research, some soul-searching, Alisha came up with her next move.

Alisha and talk about how the LOE Collective came to be, how she’s set up her community to meet those “What’s next” needs, and how she created the Intentional Success Path to guide her members through more “What’s next” questions. Plus, Alisha shares why she also created a physical welcome kit to send to her new members.

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Sometimes You Have To Break What’s Not Broken

Sometimes You Have To Break What’s Not Broken

“If it ain’t broke, don’t fix it.” I’ll be the first to admit that I sometimes “break” things just to have something to do. Everything is going along nicely but, instead of accepting the good for what it is, I pick a fight or cause a problem or just generally create...

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A Bias For More

A Bias For More

The world of business—big business, small business, micro business—has a bias for more. More revenue equals a more valuable company. More users equal a more valuable platform. More followers equal more valuable content. And that bias for more has largely been...

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Go behind the scenes to find out what’s really working to run & grow a small business today.

Tara McMullin

Tara McMullin

Host of What Works

Tara is a podcaster, small business community leader, and speaker. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.

Tara McMullin, What Works Weekly Newsletter

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