Nov 26, 2019 | Customers & Clients
The Nitty-Gritty: Why SmartStart founder Linda Lopeke has every potential client complete a rigorous applicationHow she sets expectations clearly from the get-go so that every client has the best chance of getting resultsWhat inspired her approach to business systems...
Nov 21, 2019 | Customers & Clients
The Nitty-Gritty: How Tyme founder Jacynda Smith manages 100-200 individual consultations with new customers each weekWhy these personalized consultations help Tyme delight 90% of frustrated customersHow virtual styling sessions create a feedback loop that helps Tyme...
Nov 19, 2019 | Branding, Customers & Clients
The Nitty-Gritty: Why Obedient Agency co-founder Allie LeFevere believes so strongly in the power of humor to build a brand and market a productHow the agency incorporates humor into every touchpoint of their client experiencesThe brainstorming techniques they use to...
Nov 12, 2019 | Customers & Clients
The Nitty-Gritty: How Project Army founder Viktor Nagornyy discovered his opportunity in the website support & hosting marketThe reason he decided to do the opposite of industry standards when it comes to key customer policiesHow he landed on competitive pricing...
Nov 7, 2019 | Customers & Clients
The Nitty-Gritty: What business therapist & mindset coach Nicole Lewis-Keeber does to help her clients identify boundary issues in their businessesWhy clear communication is key to have a great relationship with your business and your customersHow to renegotiate a...
Jun 4, 2019 | Culture, Customers & Clients, Networking
The Nitty-Gritty: Why social media marketing agency founder Andréa Jones doesn’t try to game the social media algorithms to build her audience and, instead, spends a lot more time behind the scenesHow she finds people to connect with, how she starts the...
