Offer development is an incredibly important part of running a service-based business. Without a careful strategy and thoughtful process behind how you create value, you are likely to get stuck in the trap of trading time for money or wind up overwork & overwhelmed.
That’s why I wanted to make sure we included a bespoke service-based business in this series on creating value.
I invited India Jackson, the founder of Flaunt Your Fire, a full-service brand visibility agency, to share her approach to how she creates value and constructs the services she offers clients.
India is clear on what her agency does and what it does not do.
She’s clear on why her agency offers the types engagements it does and why some projects just aren’t right for them. And, she’s clear on how her team adds value to the services the agency provides—so India isn’t stuck doing everything herself.
Even if you don’t run a service-based business, this conversation has a lot to offer. Listen in and consider how you might be trying to do too much with your product-based business or how you’ve succumb to making offers that aren’t aligned with your values or best work.