Eli Trier organizes community projects for introverts and quiet revolutionaries. Her goal is to raise the level of discourse around a topic, bringing people together and growing audiences in the process.
I was so impressed with Eli’s approach and how it tied into our values and philosophy at What Works… that I hired her to help us with our first community project—coming out in August.
Eli and I talk about why it’s important to her to deep-dive on important questions and involve a diverse set of voices in the discussion. We also get into the nitty-gritty of how Eli’s community projects work, how she plans for them, and how they help her reach both her audience-building and sales goals.