Today, we’re talking to Gina Bianchini from Mighty Networks.
Now, as you probably already know, Mighty Networks is a sponsor of What Works. Plus, we’re proud users of their community-building and course delivery software.
And, as such, I’ve seen the Mighty Networks team go through a careful brand evolution over the last 3 years.
In fact, Mighty Networks brand evolution is a perfect case study in co-creating a brand with the people who engage with it and that’s exactly what I wanted to talk with Gina about.
Gina and I chat about what’s stayed the same and what’s changed over the last few years as Mighty Networks has grown and grown. You’ll hear about Gina’s light bulb moment, how building a community for Mighty Networks users helped her see how people were really using the software, and why she decided to build an online course. Plus, you’ll hear how all of this learning helped Mighty Networks create a stunning new visual brand, in-house, in less than 1 week.