Community Archives | What Works

EP 292: Figuring Out What’s Next For Your Offer With LOE Collective Founder Alisha Robertson

Aug 4, 2020 | Community, Customers & Clients, Growth, Podcast

This month, we’re focusing on how small businesses create & deliver value.

How do we develop new offers? Put together new packages? Build new products?

We’ll be deep diving into 3 businesses and how they create & deliver value.

I’ll also be sharing a series of short bonus episodes looking back at how I’ve created & delivered value over the years—and how that process continues to evolve both at What Works and at YellowHouse.Media. Plus, we’ll close out the series by hearing from a few more business owners who have found creative ways to create and deliver value through the offers they make.

As I mentioned earlier, “What’s next?” is often a question that helps you figure out how to create and deliver value beyond what you’re already doing.

A product or service that solves a particular problem might shine some light on the next problem that needs to be a solved. A product or service that creates a delightful experience might simply leave the customer asking for more.

Or “What’s next?” might simply be a request to go deeper, keep working together longer, or investigate new possibilities.

Alisha Robertson found herself with a whole bunch of customers asking her “What’s next?” after she released a book called Living Over Existing. After a lot of thought, some customer research, some soul-searching, Alisha came up with her next move.

Alisha and talk about how the LOE Collective came to be, how she’s set up her community to meet those “What’s next” needs, and how she created the Intentional Success Path to guide her members through more “What’s next” questions. Plus, Alisha shares why she also created a physical welcome kit to send to her new members.

EP 281: Business Support Comes In All Shapes & Sizes

May 21, 2020 | Community, Podcast

All this month, we’ve looked at the challenges–and opportunities–that small business owners face in getting the support they need to feel confident and prepared.

We’ve looked at mental health support, we’ve examined peer support, and we dug into coaching. This week, we asked 4 of our community members to share times when they’ve experienced a profound sense of support and I’m thrilled with how each of them shared a different form of support.

Rebel Therapist founder Annie Schuessler shared how being honest & vulnerable with her peers has made a huge impact on her and her business.

Business coach Justine Clay shared how a year-long program and accountability partner helped her get a new business off the ground.

Voice coach and Speakeasy Collective founder Michelle Markwart Deveaux shared how her team supports her–and has helped her see herself and her role in a new way.

And coach Leigh Johnson brings it all home by sharing how important different types of support and mindset about support was key to the growth and then exit from her last business.

As you listen, I encourage you to think about the support you already have available to you–because it’s probably more than you realize on a daily basis! And I also want you to think about what support you might need to call on more or find new structure for.

EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina Bianchini

Mar 3, 2020 | Branding, Community, Podcast

Today, we’re talking to Gina Bianchini from Mighty Networks.

Now, as you probably already know, Mighty Networks is a sponsor of What Works. Plus, we’re proud users of their community-building and course delivery software.

And, as such, I’ve seen the Mighty Networks team go through a careful brand evolution over the last 3 years.

In fact, Mighty Networks brand evolution is a perfect case study in co-creating a brand with the people who engage with it and that’s exactly what I wanted to talk with Gina about.

Gina and I chat about what’s stayed the same and what’s changed over the last few years as Mighty Networks has grown and grown. You’ll hear about Gina’s light bulb moment, how building a community for Mighty Networks users helped her see how people were really using the software, and why she decided to build an online course. Plus, you’ll hear how all of this learning helped Mighty Networks create a stunning new visual brand, in-house, in less than 1 week.

EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison

Feb 25, 2020 | Community, Culture, Podcast

While there are many white women entrepreneurs who are on this journey with me, few have been so public about her learning, her missteps, and the action she’s taking in her business as Whole30’s Melissa Urban.

About a year ago, shortly after I finished my own life-changing Whole30, I noticed that Melissa announced she was searching for someone to lead diversity, equity, and inclusion efforts for her company. I kept my eye on those developments and always enjoyed seeing her update her audience on the hire and progress they were making.

So when we decided to do this month on leadership, I knew I wanted to talk with Melissa and the woman she hired to fill this role, Dr. Carrie Kholi-Murchison, now Whole30’s Director of People & Culture. I wanted to find out why and how Melissa has been leading so publicly on this front—and I also wanted to find out what Kholi was doing to lead this change internally in the organization.

This conversation has been several months in the making—even though we recorded it less than a week ago! And I am so excited to share it with you.

Alright, here’s what Melissa, Kholi, and I talked about in this conversation: how Melissa gradually woke up to the lack of diversity and inclusion in the Whole30 community, why she thought free equalled accessible and open to everyone, and the work she’s had to do to not immediately get defensive when someone points out something potentially harmful. Kholi shares how she pushed Melissa on whether Whole30 was just a wellness cult for while women, the challenges of doing DEI work with an internet business, and the specific projects they’ve launched to make the Whole30 a more inclusive community.

EP 265: Leading Differently With MicroConf Co-Founder Rob Walling

Feb 18, 2020 | Community, Culture, Podcast

Today, my guest is Rob Walling and Rob is committed to doing things differently.

Rob is best known for his leadership in the world of bootstrapped software-as-a-service businesses. He is the founder of Drip, MicroConf, and most recently TinySeed. He’s also the host of Startups for the Rest of Us and the author of Start Small, Stay Small.

Rob has chosen, from the beginning, to do things differently—and the reason is his values. His values led him to realize that he could build a business without playing by everyone else’s rules—and that’s made him a leader for thousands of others who are looking to do things differently too.

I talk with Rob about the throughline that weaves his different ventures together, the values that define his work, how his community and events are a reaction to the “standard” in his field, and how he views his role as a leader. Plus, I ask him how he’s ensuring his values continue to play out as his community rapidly expands.

EP 264: Leading A Growing Community With Rebelle Founder Shannon Siriano Greenwood

Feb 11, 2020 | Community, Podcast

I’m thrilled to bring Shannon Siriano Greenwood back to the podcast.

Shannon is the founder of Rebelle, which started as a conference and grew into a whole community of women who believe they have the power to define, design, and create her own version of success.

Shannon and I talk about how she became the leader of the Rebelle community in the first place, how she and her team design each event to bring their values to life, and what her role is within the growing community and event series. We also talk about how Shannon is ensuring that the values that make Rebelle great are represented as the community grows.

EP 257: End-Of-Year Mailbag Episode With Tara McMullin

Dec 24, 2019 | Community, Growth, Marketing, Operations, Podcast, Software & Services

We’ve had a helluva year here at What Works. We’ve talked to over 100 small business owners, published more than 80 episodes, and tackled 12 different themes this year.

What Works is special because we focus on the people who are making their businesses work every single day.

We believe we all have a lot to learn from each other—and the more honest & transparent we are about how our marketing, operations, tools, product development, or sales processes work, the better chance we all have for success.

On this episode, it’s no different—except, instead of me being the one asking the questions, you are!

EP 240: Leveraging Commitment To Find What Works With Tara McMullin And Big Dreams Bold Moves Host Malia Russell

Oct 1, 2019 | Community, Podcast

Today, you’re going to hear from me.

A few months back, I got an email from Malia Russell, the founder & host of Big Dreams. Bold Moves., which helps expat families deal with the challenges—and opportunities!—of living and working abroad. Malia wanted to know if I’d do an episode on what works for What Works.

So I invited her to interview me and pick my brain about how things have evolved at What Works, why we’ve landed on running things the way we do, the mistakes I’ve made along the way, and what goes on behind-the-scenes.

By the end of this interview, I think you’ll have a better idea of why I’m steadfastly committed to What Works and the philosophy that powers it. Plus, you’ll learn more about what’s working for us right now.

EP 233: Creating Scale With A Single Offer With Membership Guys Co-Founder Callie Willows

Sep 5, 2019 | Business Models, Community, Podcast

Building a subscription-based product is one key way small businesses can scale up.

But they can require a significant trade-off in at the beginning. It takes time, energy, infrastructure, and savvy marketing to get to a point where the business is healthy and profitable.

I know this from personal experience.

So does Callie Willows, the co-founder of The Membership Guys. Callie runs Member Site Academy, a leading training resource and community for membership site owners.

Callie and I talk about why The Membership Guys chose to focus on just one offer, the mindset shifts she’s had to make running a membership site, the operations that go into keeping members happy, and how running a membership site is a great fit for her as an introvert.

ANNOUNCING: The Candid Confidence Project

Jul 30, 2019 | Announcements, Community

We know you have big goals for the rest of this year. There are numbers you want to hit, things you want to create, and relationships you want to nurture. And, we know those goals can often make you question your ability and readiness.

The Candid Confidence Project is designed to guide you through examining your own stories about confidence, how you handle insecurity, and how you find the drive to level up.

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Tara McMullin

Host of What Works

Tara is a podcaster, small business community leader, and speaker. She’s been helping small business owners find what works for them for over a decade. Her goal is to push past the hype and facilitate candid conversations about doing business in the New Economy.