Obviously, we all got thrown for a loop last year when Covid hit. That wrench in the works played out different for every one and every business—but we all had to adapt in some way.
If you fought, fled, or froze, you’re not alone!
I think we all responded that way initially. I certainly did—big fighting energy over here!
What was amazing to watch though is little by little, the business owners I’m in community with started to ease up on that immediate reaction and started to find a more adaptive, proactive response.
I saw amazing things happen for people when they adapted—even if those things didn’t always lead to financial relief or more time to themselves.
One of those people is my guest today, the founder of The Pocket PhD, Emily Crookston.
Emily is a ghostwriter and editor who works with experts and thought leaders to help them bring their ideas to the masses.
As you’ll hear, Emily’s plan for 2020 was to grow her business through in-person speaking engagements. Her first gig was on March 8—and then… lock down.
But Emily adapted—taking the same strategy she was applying to speaking gigs and applied it to LinkedIn. She’s seen tremendous success on the platform over the last year and I wanted to talk with her about how she adapted her plan, decided on LinkedIn, and then figured out how to make the most of the platform by working her plan.
We talk about how she made the jump from posting spontaneously to planning her content & scheduling it. We talk about the video interview series she started. We talk about how she approaches the LinkedIn algorithm (hint: she doesn’t). And we talk about the results she’s seen for her business.