EP 364: The Abundant Value of Virtual Assistants  with Janice Plado Dalager

EP 364: The Abundant Value of Virtual Assistants with Janice Plado Dalager

Consultant and virtual assistant Janice Plado Dalager joins Tara for a conversation about the unique skill set that virtual assistants and other support professionals bring to small businesses. How VAs end up mistreated by entrepreneurs—and the gendered and racialized components of these relationships that make mistreatment more likely. Why emotional labor is an undervalued skill for support pros, as well as why it should be a key part of how this work is compensated. How small business owners can check their own behavior to make these working relationships more humane

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EP 363: Making The Hard Call With 90-Day Business Launch Founder Michelle Ward

EP 363: Making The Hard Call With 90-Day Business Launch Founder Michelle Ward

I’ve known When I Grow Up Coach Michelle Ward almost as long as I’ve been working for myself. So when she emailed me a couple of weeks ago to ask if she could come on the pod to talk about how she’d retired the When I Grow Up Coach brand and gone all-in on her 90-Day Business Launch program, I said: hell yeah!

This is a story about wrestling with long-term success and the decision to go a different way. It’s also a story about recognizing that, any time you make a big move, things like money and marketing won’t magically stay the same. And finally, it’s a story about recognizing abundant long-term opportunity over short-term consistency.

Now, let’s find out What Works for Michelle Ward!

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EP 355: Cash Flow Is A Feminist Issue

EP 355: Cash Flow Is A Feminist Issue

It’s easy to think 2-dimensionally about the money in your business: revenue and expenses. But 2-dimensional thinking makes it much harder to find the money to grow. If you can start to think 3-dimensionally (revenue + expenses + time), then you can expand your opportunities.

Managing for cash flow gives you a way to see the interconnected components of money in your business. Plus, it’s a way to powerful financial systems and live out feminist & anti-colonialist values.

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Cash Flow Is A Feminist Issue

Cash Flow Is A Feminist Issue

It takes money to start a business. Money can come in the form of a loan, a credit card, a savings account, or even pre-orders. Or, time and sweat equity become a proxy for money until there’s enough cold hard cash to invest in growth. It also takes money to grow a...

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EP 332: Maybe Simplicity Is Just A Dream…

EP 332: Maybe Simplicity Is Just A Dream…

I’m convinced that every entrepreneur has a fantasy business that they daydream about.

It’s free from all of the baggage and assumptions that we’ve built up around our existing businesses.

And I’m also convinced that that fantasy business—as pie-in-the-sky as it may be—has something to teach us about our existing businesses.

They can show us how we’d market differently, set policies differently, and protect our time differently. They show us the kinds of relationships we’d prefer to have with clients or the type of work we’d rather be doing.

And, maybe more than anything, they show us just how simple a business can be.

With a few exceptions, I don’t think most of us daydream about convoluted, complicated businesses. We dream up simple businesses—ones that thrive with minimal BS.

Today, I’m sharing 3 ways that I built my fantasy business—the one I’d been dreaming about for years—and how it’s different from What Works.

In this episode, you’ll hear:

– Why making changes to an existing business is less like steering a big ship and more like dragging the anchor behind you

– How focusing on process & systems helped us create a simple business model

– What we did to create an offer that was an obvious “yes” for the right people and an obvious “no” for the wrong people

– And how we’ve gotten away with almost zero marketing since we got started almost 2 years ago

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Host of What Works

Tara is a podcaster, small business community leader, strategist, and speaker. She’s been helping small business owners build stronger businesses for over a decade.