Nothing fosters human connection faster than a story.
Stories are the most direct way to tell someone else—or a whole audience of people—an important truth about you. Stories give us shared experiences and emotions to build relationships from.
Stories make even the biggest concepts or most technical information feel real.
Practicing storytelling has been a game changer for me in the way I communicate, market, and teach. And I believe it can do the same for you.
Today’s episode is a sort of conversation-meets-workshop excerpted from a special joint event for The What Works Network and Standout Podcast Club.
I talk with Tell Me A Story founder Hillary Rea about how we can more effectively use stories in the content we create and why stories have such a positive impact on our results as business owners.
This conversation is chock full of ideas, explainers, and ways to experiment with story so you can forge a deeper connection with your audience.
So settle in for this conversation on connecting with story with Hillary Rea!