Dec 19, 2024 | Uncategorized
Photo by Steve Johnson on UnsplashImagine you start a cottage business making hot pepper jam. Once you’ve perfected your recipes, you’ve got to sell some jam. To do that, you need to get in front of potential customers.You decide that a good way to do that...
Dec 17, 2024 | Uncategorized
Photo by Karsten Winegeart on UnsplashAuthor and speaker Bob Burg popularized the three magic words you’ll eventually hear just about any marketing educator say: know, like, and trust. “All things being equal,” he wrote in his 1994 book, Endless...
Dec 12, 2024 | Uncategorized
Photo by Jamie Street on UnsplashMarie Forleo bills her signature course, B-School, as the “ultimate system to grow your business and own your freedom.” It’s the subhead on the sales page.Scroll down just a bit, and you’ll see how she defines...
Dec 10, 2024 | Uncategorized
Last week, I shared 10 books that rocked my world in 2024. Today, I’ve got 20 podcast episodes for you. If you think that’s a lot, just be glad it isn’t 40 or 50!If there was a theme among the books I selected, it was the politics and social...
Dec 5, 2024 | Uncategorized
Photo by Nick Fewings on UnsplashWhen novelist Ursula K. Le Guin received a survey from her alma mater as part of the hubbub around her class’ 60th reunion, she dubbed it “interesting” and proceeded to approach the questions with a critical eye and a...
