Essays & Articles About Business, Leadership, and Culture
Entrepreneurship For Humans
Our feeds are full of people trying to sell us goals. More money. Passive income. Working far fewer hours. Building a community. Working 1-to-many....
I've heard a lot of horror stories about working with people over the last 12 years. Stories about virtual assistants. Stories about web designers....
I often hear from business owners that their customers are on their email lists or following their social media accounts for years before...
I’ve known When I Grow Up Coach Michelle Ward almost as long as I’ve been working for myself. So when she emailed me a couple of weeks ago to ask if she could come on the pod to talk about how she’d retired the When I Grow Up Coach brand and gone all-in on her 90-Day Business Launch program, I said: hell yeah!
This is a story about wrestling with long-term success and the decision to go a different way. It’s also a story about recognizing that, any time you make a big move, things like money and marketing won’t magically stay the same. And finally, it’s a story about recognizing abundant long-term opportunity over short-term consistency.
Now, let’s find out What Works for Michelle Ward!
I’m starting to wonder whether attention is really a scarce resource. Perhaps what is truly scarce are media and messages worth paying attention to.
I’ve been nursing a nagging pain in my butt for the last year or so. Literally. The tendon at the top of my right hamstring is worn out and inflamed—and it manifests as a giant pain in my butt. I’ve been focused on lower-impact exercise all this year, but it never...
How Angie Browne’s career has evolved into embracing her whole identity as a coach & consultant. Why she’s exploring big questions about our identities and how we work. What she did to establish how she wanted to work with clients and companies in this chapter. The story she’s rewriting a personal story she’s been telling for years
I've been thinking about the nature of scarcity and abundance quite a bit lately. A couple of months ago, I listened to a podcast that suggested we often mistake which side of the equation scarcity is really on. The conversation was about economy-level scarcity, but...
Today, you’re going to hear from 4 other business owners who have also found that slowing down has helped them operationalize their values in their businesses.
You’ll hear from Sarah Cottrell, the founder of Former Lawyer, Gracy Obuchowicz, a self-care consultant for companies & organizations, Yvette Ramos-Volz, a glass artist & aromatherapist, and Jennie Morris, the founder of Vegology.
Each one is finding ways to create the necessary space to check in with their core values before making decisions about their business—big or small. By slowing down, they make their values a core operational consideration, instead of merely good copy on a website.
When you orient your motive toward making room for difference, including people who’s experiences aren’t like yours, taking steps to not hurt people with your business, I think you can find both some peace and the motivation for real, lasting change.
Today, I have a conversation with Alice Karolina. Alice is a brand strategist as well as the founder of the ethical move, which champions ethical marketing and sales among small business owners.
Alice and I talk about how the ethical move came to be, the values that guide the work the ethical move does, and how the business is set to evolve into the future.
Now, let’s find out what works for Alice Karolina.
My guest today is a perfect example of this. Liz Wiltsie is the founder of the Future Proof Skills Lab and the host of Sustainably Human At Work. She’s a trauma-informed, abolitionist skill builder on a quest to support small business owners to create more intentional, imaginative, and connected workplaces.
Liz and I talk through the values her business is built on, as well as the movements her business uses as the focal point of her work. Plus, she sheds some light on how both our needs and our values end up manifesting in different ways, as well as how that applies to the workplace.
Now, let’s find out what works for Liz Wiltsie.
"This did not feel like real life, exactly, but nowadays what did?" Patricia Lockwood I first saw the Fisher-Price My Home Office playset cross my Twitter feed on Saturday. I thought, surely, this must be a joke! This dystopian image was an attempt at cutting cultural...
Lately, I’ve been thinking about how much we take existing systems and ways of working for granted—and then find ways to operate within those conventions that make us feel like we’re honoring our values. Instead of getting clear on what actually honoring our values looks like and then deciding whether we can participate in existing systems and ways of working—or whether we need to create something new.
And that’s where today’s conversation with coach, podcaster, and writer Mara Glatzel begins. Mara is the host of Needy, the creator of Tend, and the kind of person I naturally think of when I think about operationalizing values. But what you’ll hear Mara tell me first is that, a while back, she realized that the kind of life and work she wanted for her clients wasn’t the kind of life and work she had structured for herself.
That’s easy to understand since Mara’s values and the values her business is built on run counter to the values of capitalism and workism.
What I’d love for you to think about as you listen to this important conversation is what you take for granted as you build your business. What assumptions do you bring with you? What shoulds and supposed-tos get in the way of fully realizing—and operationalizing—your business’s values?
Mara and I unpack how she did that for herself and what’s come out of the process—and I think you’ll find the conversation a creative jumpstart for considering how you could do things differently too.
Now, let’s find out What Works for Mara Glatzel.
Tara McMullin is a podcast host, writer, and speaker who’s been making business make sense for small business owners for over 13 years. She’s the host of What Works, a podcast about entrepreneurship for humans that’s been downloaded over 4 million times. She’s also the co-founder of YellowHouse.Media, a podcast production agency.