I like personality assessments.
I mean, who doesn’t?! 🤷🏼♀️
Actually, I know someone. She willfully avoids any talk of personality assessments for fear of putting herself in someone else’s box. I respect that.
But as someone who has never met a personality assessment I haven’t liked, I am fascinated by the patterns that inevitably emerge when we look at large groups of people.
I love knowing that I share my quirky personality traits and idiosyncratic behavioral systems with millions of other people.
I love it because I know that my challenges aren’t unique to me. Other people have overcome those same challenges and I can use what they’ve done as a blueprint for moving forward.
So of course, I look for these same kinds of patterns among small business owners.
Over the years, I’ve run into plenty of different types of entrepreneurs but there are 4 key types of business owners who experience challenges that can absolutely be overcome, typically without making huge changes to the way they work or approach their businesses.
Which one are you?
🥇 The Over-Achiever
The Over-Achiever is the kind of business owner who always has a new goal or project they’re working toward. They’re prolific, high-energy, and talented. They’re hyper-focused. They might be a work hard/play hard kind of person–or they might just work hard. Regardless, they’re almost always balancing the fine line between extreme productivity and burn out.
🧜🏽♀️ The Rebel
The Rebel runs their business their way. In fact, they might even pick out things everyone else is doing and… do the opposite. They value self-direction and get a bit itchy when it comes to rules or best practices. They’re creative, independent, and maybe even a bit idealistic. That said, they’re always open to experimenting–and that includes experimenting with routines and structure.
🗓 The Multi-Tasker
The Multi-Tasker is a master juggler as a business owner. They’re a parent, a volunteer, a caregiver, maybe even an employee, and an entrepreneur. They fit more responsibilities into a single day than many people do in a whole month. They’re tireless, caring, and selfless. They tend to be overcommitted and under-resourced which both reinforces their identity and frustrates them.
🧠 The Diligent Deliberator
The Diligent Deliberator moves slowly and intentionally as an entrepreneur. They want to get it right. They’re meticulous, earnest, and dedicated to quality. Their thoroughness can often lead to missing deadlines or leaving projects unfinished. They research, gather resources, and often rework what they’ve already done to make it better. They’re so close to a breakthrough but they might breakdown first.
I’ll tell you which one I am–but you probably don’t even need me to.
I’m an Over-Achiever. Classic.
I’ve probably known the most Multi-Taskers and Diligent Deliberators over the years.
Each of these types of entrepreneurs has incredible strengths.
Over-Achievers have focus. Rebels have creativity. Multi-Taskers have their ability to shift gears at a moment’s notice. Diligent Deliberators have their dedication to quality.
And, of course, they each have weaknesses.
Over-Achievers get caught up in their goals and lose track of relationships, priorities, and long-term planning. Rebels become chaotic and disrupt their own progress. Multi-Taskers don’t let themselves go all-in for fear of having to give something else up. Diligent Deliberators put off shipping their best work.
You know what’s surprising, though?
Each of these types of business owners can benefit from establishing a few simple habits.
With just a bit of time and attention, Over-Achievers, Rebels, Multi-Taskers, and Diligent Deliberators alike can lean into their strengths and mitigate their weaknesses.
Things can be very different when we prioritize spending 20 minutes or less every morning reflecting, analyzing, evaluating, or planning for what works.
- Over-Achievers can check in with their true priorities, make smart decisions about what goal to tackle next, and stay more consistent with implementation over time so they avoid burnout
- Rebels can experiment with a small amount of structure to support and enhance their creativity without succumbing to someone else’s idea of how things should work
- Multi-Taskers can take some time for themselves, measure up their responsibilities, and choose what to move forward on without it feeling like it’s always chosen for them
- Diligent Deliberators can examine what’s ready to ship, what’s been stalled out for too long, and what truly needs more time to marinate so they can build momentum
Habits might not be the sexiest solution to the challenges entrepreneurs face today. But I do believe they’re the most universally beneficial.
Smart habits help us embrace who we are, what works for us, and how we can be of service.
And, developing new habits doesn’t mean throwing the baby out with the bathwater! New habits help you make the most of what you’re already doing and gently pull back on the things that aren’t working (even if they’re comfortable and familiar).
Smart habits have helped me move my life and business forward in ways that I couldn’t imagine just a few years ago.
That’s why we’re so excited about 100 Days of What Works, the new program we’re rolling out next week. It’s a slow-roll guide to immersing yourself in a new business-building habit.